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An Unforgettable Stay Amid 600 Years of History


Traditional style and hospitality meets modern comfort at the Sawara Merchant Town Hotel NIPPONIA


Those looking to get away from the hectic modern age and travel back to simpler times are sure to love the beautifully preserved merchant town of Sawara in Chiba, just east of Tokyo. Here, the Sawara Merchant Town Hotel NIPPONIA—converted from multiple historic merchant homes and storehouses, some dating back over a century—offers visitors the opportunity to travel back in time for a night without abandoning the comforts of today.


In addition to the traditional Edo period (1603-1868) style and architecture, you'll enjoy exquisitely prepared cuisine that incorporates the local food culture and features locally sourced ingredients, prepared with French cooking artistry for a true fusion of East and West.


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The hotel's concierges will be happy to guide you to the many historical and cultural sights and experiences to be had in Sawara. One popular activity is the boat ride down the scenic Ono River canal. The town also boasts a local sake brewery that offer tours and tastings. Every October the town holds its giant float festival, one of only a handful remaining throughout Japan, which was designated as a UNESCO Intangible Cultural Heritage.


Only 2 hours from Tokyo by train or bus and even closer to Narita Airport, Sawara makes a perfect trip for anyone looking to relax amidst the beauty and tradition of old-time Japan.


Sawara Merchant Town Hotel NIPPONIA


千葉県香取市佐原イ1720 番地(中村屋商店)




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