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Experience the Charm and Culture of Japan in Autumn

It isn't easy to travel overseas right now, but through online experiences, people worldwide can virtually appreciate the seasonal beauty of Japan. The culture and aesthetic sense of Japan comes from a close relationship with nature. Autumn brings the pleasures of fall foliage and crisp air. Savor the season on a journey through mountain landscapes and elegant gardens, and travel with the mind through meditation. Read on for inspiring adventures and new ways to explore Japan from home.

Outdoor Life in Japan: Travel for the “New Normal” Generation

COVID-19 had forced the world to adapt and evolve into "new normal" lifestyles. This shift is apparent in Japan's travel sector, where travelers are leaning towards outdoorsy recreation as a way to have fun while maintaining social distancing. Camping remains a popular pursuit, but new forms of outdoor activity are coming to the fore. Welcome to the age of "glamping" and "vanlife."

AizomeーSearching for the Origins of Japan Blue in Setouchi

The Tokyo 2020 Olympic and Paralympic Games uses aiiro, indigo blue, in its emblem. Robert William Atkinson was a British chemist that came to Japan in 1875. He observed many Japanese wearing aizome, indigo dyed clothing, and called the color Japan blue.

The story of Japan's FireworksーHope, Prayer, and Artistic Entertainment

Japan’s annual fireworks displays have been popular throughout their long history. Fireworks artisans have honed and developed their skills, and displays have become artworks in the sky. While “new normal” lifestyles have made mass gatherings a challenge, fireworks enthusiasts are committed to finding new ways to bring the excitement and drama of Japan’s fireworks displays to the world.

Amami-Okinawa Seeks a Place on the List of World Heritage Sites

The Yanbaru area and Iriomote Island in Okinawa Prefecture, coupled with the Tokunoshima and Amami Oshima islands in Kagoshima Prefecture, is a region collectively known as Amami-Okinawa. There has been a push to have Amami-Okinawa included among the elite list of World Heritage Sites due to its historical tradition of diversity, its unique plant and animal ecosystems, and the local people’s longstanding commitment to protecting the natural beauty here.