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Experience Ecotourism and a Sustainable Lifestyle in Japan’s Charming Rural Retreats

Ecotourism is a growing travel trend around the world. Travelers help to revitalize rural and coastal communities as they experience authentic food, crafts and culture. In Japan, this style of travel is called “nohaku” (countryside stay). Discover a sustainable way of life in the beautiful rural areas of Tokushima and Kyoto.

Experience Japan’s Picturesque Scenery and Delicious Food on Distinctive Local Trains

There’s an enduring romance to rail travel. Great railway journeys draw travel afficionados with the promise of leisurely travel, beautiful scenery and excellent service. Slow travel allows visitors to experience the culture and beauty of an area, without stress. Discover the charm and beauty of Japan’s regional destinations, through popular sightseeing trains and local trains. Journey through the landscapes of Kyushu in southwestern Japan, and the Tohoku region north of Tokyo.

Hokkaido: Discover a Winter Wonderland of Art, Nature and Ainu Culture

Visit the vast, winter landscapes of Hokkaido in northern Japan, and experience the work of artists and the art of nature, from sculptural snowscapes to ethereal frost patterns. Journey to eastern Hokkaido to enjoy snow activities and learn about sustainability from the Ainu, the Indigenous people of the area, who live in harmony with nature.

Experience the Charm and Culture of Japan in Autumn

It isn't easy to travel overseas right now, but through online experiences, people worldwide can virtually appreciate the seasonal beauty of Japan. The culture and aesthetic sense of Japan comes from a close relationship with nature. Autumn brings the pleasures of fall foliage and crisp air. Savor the season on a journey through mountain landscapes and elegant gardens, and travel with the mind through meditation. Read on for inspiring adventures and new ways to explore Japan from home.

Outdoor Life in Japan: Travel for the “New Normal” Generation

COVID-19 had forced the world to adapt and evolve into "new normal" lifestyles. This shift is apparent in Japan's travel sector, where travelers are leaning towards outdoorsy recreation as a way to have fun while maintaining social distancing. Camping remains a popular pursuit, but new forms of outdoor activity are coming to the fore. Welcome to the age of "glamping" and "vanlife."

AizomeーSearching for the Origins of Japan Blue in Setouchi

The Tokyo 2020 Olympic and Paralympic Games uses aiiro, indigo blue, in its emblem. Robert William Atkinson was a British chemist that came to Japan in 1875. He observed many Japanese wearing aizome, indigo dyed clothing, and called the color Japan blue.

The story of Japan's FireworksーHope, Prayer, and Artistic Entertainment

Japan’s annual fireworks displays have been popular throughout their long history. Fireworks artisans have honed and developed their skills, and displays have become artworks in the sky. While “new normal” lifestyles have made mass gatherings a challenge, fireworks enthusiasts are committed to finding new ways to bring the excitement and drama of Japan’s fireworks displays to the world.

Amami-Okinawa Seeks a Place on the List of World Heritage Sites

The Yanbaru area and Iriomote Island in Okinawa Prefecture, coupled with the Tokunoshima and Amami Oshima islands in Kagoshima Prefecture, is a region collectively known as Amami-Okinawa. There has been a push to have Amami-Okinawa included among the elite list of World Heritage Sites due to its historical tradition of diversity, its unique plant and animal ecosystems, and the local people’s longstanding commitment to protecting the natural beauty here.