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Yui Prima

Enjoy an opulent journey to some of Japan’s hidden gems

Throw away all your assumptions about bus travel. Yui Prima offers luxury tours to Japan’s gems of gastronomy, culture, and nature with unparalleled style and convenience.
Aboard their specially designed bus, you’ll enjoy spacious seating, light meals, and drinks from the onboard bar as you cruise to your destination. The cabin was designed by noted industrial designer Eiji Mitooka, known for his work on Japan’s famous Shinkansen bullet trains.
A journey is meaningless without a destination, and Yui Prima offers a selection to suit all tastes. Visit Kyoto and enjoy matsutake mushrooms, prized for centuries for their rich flavor. Stay the night on Naoshima, Japan’s art island. Or step into the world of ink painter Takako Imatani in Nara, one of Japan’s ancient capitals. All this and more await, with expert guidance and impeccable hospitality before, during, and after your trip.

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