Featured Destinations

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Featured Destinations

Eastern Hokkaido

Eastern Hokkaido

With a World Natural Heritage site and three national parks, eastern Hokkaido offers robust ways to have fun year-round. We introduce three areas—Shiretoko, Mashu Kussharo, and Akan—around which to plan your visit.

Hachimantai

The Hachimantai region, located in northern Iwate and Akita Prefectures, showcases breathtaking volcanic landscapes and hot springs. Its rich traditions embody "Ke," the appreciation of everyday beauty.

Nasu

Fragrant forests, healing hot springs, fine sake, artisanal cheese, and a cyclists’ paradise of rolling foothills dotted with smart shops and studios—let Nasu refresh and restore you.

Hokuriku

Hokuriku’s coastal and mountainous landscapes shape its traditions, cuisine, and craftsmanship. Experience seasonal beauty, fresh seafood, and timeless artistry, all deeply connected to the region’s nature and cultural heritage.

Matsumoto-Takayama

Matsumoto-Takayama

The Matsumoto-Takayama region blends history, nature, and sustainability, embracing a circular economy through resource conservation. With its preserved landmarks and stunning landscapes, it honors the past while adapting to the future.

Iseshima

Iseshima is a plentiful region characterized by its pristine seas dotted with islets, ancient spirituality, delectable seafood, and ocean-entwined lifestyles that coexist harmoniously with the environment.

Kii Peninsula

The Kii Peninsula, formed 14 million years ago by tectonic activity, is home to Shinto, Buddhism, and Shugendo practices. The UNESCO-listed Kumano Kodo pilgrimage trails traverse its landscapes, a connection between nature and spirituality.

Setouchi

Setouchi is a region rich in history, culture, and archipelagic beauty. From scenic landscapes and preserved towns to unique cuisine, it offers a place where tradition and nature seamlessly connect.

San'in

The San'in region, across Shimane and Tottori prefecture, blend nature, mythology, and tradition with sacred landscapes, spiritual practices, and time-honored crafts, offering a rare glimpse into the heart of authentic Japan.

Kagoshima, Aso, Unzen

Kagoshima, Aso, Unzen

Kyushu’s Kagoshima, Aso, and Unzen areas thrive on volcanic blessings, from fertile lands and hot springs to sacred peaks, sustaining rich traditions, deep spirituality, and a unique way of life.

Okinawa, Amami

Okinawa and the Amami Islands are biodiversity hotspots defined by their rare ecosystems, internationally-influenced cultures, and nourishing ways of life linked to longevity.

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