Japan's Local Treasures

Finding the hidden gems

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Experience Rural Life in a Restored Farmhouse

In Tokushima’s Iya Valley

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Beyond the clouds, there is always light

Hope lights the way

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How a Hidden Valley in Tokushima Has Become a Haven for Ecotourism

Experience the Japan of yesteryear in Iya

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Memories in the Making

Welcome to the official tourism website of Japan

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Sustainable Tourism in Rural Kyoto

Country Life, Farm Stays, and the Growing Ecotourism Scene

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Experiences in Japan

Unforgettable experiences and breathtaking moments

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Stories & Guides

Explore Japan's vast cultural, eating, drinking, and shopping scenes

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Things to Feel

Discover the full range of amazing things to feel across Japan

March 3, 2021

Coronavirus (COVID-19) advisory information.

Hokkaido Tohoku Hokuriku
Shinetsu Kanto Tokai Kansai Chugoku Shikoku Kyushu Okinawa Islands SAPPORO TOKYO NAGOYA OSAKA FUKUOKA FURANO KUSHIRO AOMORI SENDAI FUKUSHIMA NIKKO HAKONE SADO TAKAYAMA KANAZAWA ISE KYOTO NARA HIROSHIMA NAGASAKI KAGOSHIMA NAHA

Hokkaido

Hokkaido

Japan's great white north offers wild, white winters and bountiful summers—a haven for dedicated foodies, nature lovers and outdoor adventure fans seeking an adrenaline rush Japan's great white north offers wild, white winters and bountiful summers—a haven for dedicated foodies, nature lovers and outdoor adventure fans seeking an adrenaline rush

Tohoku

Aomori
Akita
Iwate
Yamagata
Miyagi
Fukushima

Fearsome festivals, fresh powder snow and vast fruit orchards—the rugged territory of Tohoku offers a new perspective on travel in Japan Fearsome festivals, fresh powder snow and vast fruit orchards—the rugged territory of Tohoku offers a new perspective on travel in Japan

Hokuriku Shinetsu

Niigata
Toyama
Ishikawa
Fukui
Nagano

An easily accessible slice of rural Japan offering unrivaled mountainscapes and coastlines, endless outdoor adventure and amazing ocean fare An easily accessible slice of rural Japan offering unrivaled mountainscapes and coastlines, endless outdoor adventure and amazing ocean fare

Kanto

Tokyo
Kanagawa
Chiba
Saitama
Ibaraki
Tochigi
Gunma

Jump from the neon glow of Tokyo to Gunma's mountain retreats, Kamakura's cultural heritage and the Ogasawara Islands' exotic wildlife Jump from the neon glow of Tokyo to Gunma's mountain retreats, Kamakura's cultural heritage and the Ogasawara Islands' exotic wildlife

Tokai

Yamanashi
Shizuoka
Gifu
Aichi
Mie

Hallmark attractions such as Mt. Fuji and Takayama coexist with major cities and famous heritage in the center of Japan Hallmark attractions such as Mt. Fuji and Takayama coexist with major cities and famous heritage in the center of Japan

Kansai

Kyoto
Osaka
Shiga
Hyogo
Nara
Wakayama

The Kansai region is one of contrasts, from the glittering lights of Osaka and Kobe to the cultural treasures of Kyoto and Nara The Kansai region is one of contrasts, from the glittering lights of Osaka and Kobe to the cultural treasures of Kyoto and Nara

Chugoku

Tottori
Shimane
Okayama
Hiroshima
Yamaguchi

Welcome to Japan's less-explored western frontier, where the weather is warmer and the pace of life is slower Welcome to Japan's less-explored western frontier, where the weather is warmer and the pace of life is slower

Shikoku

Tokushima
Kagawa
Ehime
Kochi

Island-hopping, cycling, soul-warming spiritual strolling and red-hot dancing—the island of Shikoku gets you up and moving Island-hopping, cycling, soul-warming spiritual strolling and red-hot dancing—the island of Shikoku gets you up and moving

Kyushu

Fukuoka
Saga
Nagasaki
Oita
Kumamoto
Miyazaki
Kagoshima

The southern island of Kyushu is home to hot springs, rugged geography, undeveloped beaches and volcanoes ranging from sleepy to smoky The southern island of Kyushu is home to hot springs, rugged geography, undeveloped beaches and volcanoes ranging from sleepy to smoky

Okinawa

Okinawa

Fly to Okinawa and discover a distinct island culture born of subtropical sun, white sand, coral, mangrove jungles and the age of the Ryukyu Kings Fly to Okinawa and discover a distinct island culture born of subtropical sun, white sand, coral, mangrove jungles and the age of the Ryukyu Kings