Just over an hour from Tokyo by bullet train, Niigata is a natural delight, from the popular ski resorts of Echigo-Yuzawa to the terraced rice paddies of Hoshi-toge. Beyond the mountains, scenic beaches stretch along the coast and ferries operate to rustic Sado Island. Seafood, rice and sake are local specialties. If you visit in season, you will be able to see Japan’s top three fireworks and cherry blossom festivals.
You can reach various parts of Niigata Prefecture on the JR Joetsu or Hokuriku Shinkansen from Tokyo. The ski resorts of Echigo-Yuzawa are just over an hour from Tokyo on the same line. You can also reach Niigata by highway buses or car, or fly into Niigata Airport from most domestic airports.
Visitors coming from Osaka, Kyoto or Nagoya by train need to transit through Tokyo or Kanazawa. Highway buses run mainly between Niigata and Tokyo (about five hours), Kyoto (about seven hours) and Osaka (about nine hours). Niigata Airport handles flights to both domestic and international destinations.
Long known for its silk and hemp production, Tokamachi in Niigata continues to create high-quality textiles today. Us...
A type of soba with seaweed blended into the dough, hegisoba is served in mouthful-sized portions on a wooden tray ca...
These small crescent-shaped rice crackers resemble persimmon seeds. Kakinotane are Japans go-to bar snack, typically ...
Sweet red beans inside a delicious, sticky rice cake. Sasa dango are wrapped in bamboo leaves and steamed, giving the...
Koshihikari is one of Japans premier varieties of rice, and is said to taste different from region to region. Niigata...
Japans national beverage, formally known as nihonshu, has a rich history and a spectrum of flavors similar to wine. W...
Ojiya Hemp Textiles
Ojiya chijimi fabric gained popularity in the 17th century. Made from ramie, also known as Chinese nettle, this texti...
Murakami Carved Lacquerware
Kibori tsuishu is lacquerware made using urushi varnish that is applied to a meticulous wood carving. Made from softw...
Cherry blossoms bloom across the area in early April, followed by tulips and roses. Join the locals in rice planting, or taste the elegant brews at the Sake-no-jin Festival.
In summer, the prefecture's precious rice paddies turn a lush green. It's prime time for outdoor activities, including the Fuji Rock music festival and many fireworks displays.
Visitors flock to Yahiko Park to see the vivid maple leaves. It’s time for the rice harvest and to slip into one of the prefecture’s many natural hot springs.
Snow lovers flock to Niigata’s ski resorts. After a day on the slopes, relax in one of the many hot springs or enjoy the twinkling snow lanterns at the Yasuzuka Snow Festival.