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2023.03 "Open the Treasure of Japan" in 2023 and Beyond Exploring Japanese Cultural Events that Inspire and Excite

Photo credit: Fukui Prefectural Dinosaur Museum


Japan is known for its rich cultural offerings, and in 2023 and beyond, there are several exciting events happening around the country that you should definitely consider adding to your itinerary. These include new cutting-edge art installations, re-openings for a couple of fantastic museums and new and fascinating theme parks and trade exhibitions.

Also in 2023, the Japan Tourism Agency is hosting the "Open the Treasure of Japan" campaign, a chance to explore Japan from any angle that fascinates you, through an incredible variety of different activities.

Please read on to explore the many exciting cultural offerings that Japan has in store for 2023.


The innovative and captivating teamLab Borderless returns.
Photo credit: teamLab, Exhibition view of MORI Building DIGITAL ART MUSEUM: teamLab Borderless, Tokyo, Azabudai Hills © teamLab, courtesy Pace Gallery

Experience a digital art wonderland at teamLab Borderless opening at Azabudai Hills

Japan is a hub of innovation and creativity, and 2023 is set to be a fantastic year for experiencing the country's unique cultural offerings. One of the standout events set for 2023 is the completion of the construction of Azabudai Hills, where “MORI Building DIGITAL ART MUSEUM: teamLab Borderless” will open (date to be determined). 

International art collective teamLab is renowned for its powerful exhibitions that push the boundaries of art through digital technology. Be transported to a digital art wonderland where art and technology combine to create a truly immersive experience. The new exhibition will be a must-visit destination for art lovers, technology enthusiasts and anyone excited about the world of digital art.


Engage with urban life and cutting-edge visual and virtual art like never before.
Photo credit: ⒸDBox for Mori Building Co.


While details regarding the museum are still forthcoming, “DIGITAL ART MUSEUM: teamLab Borderless” in Azabudai Hills will offer visitors a unique glimpse into the future of urban life in the heart of Tokyo.

Marvel at the contemporary art collection of Hiroshima City Museum of Contemporary Art

The Hiroshima City Museum of Contemporary Art is set to reopen on March 18, 2023, offering visitors a chance to experience contemporary art from around the world. It was first opened in 1989 as Japan's first public contemporary art museum on the slopes of Hijiyama, a small mountain featuring stunning views of Hiroshima.


Take in Hiroshima’s cityscapes from the museum’s elevated location.
Photo credit: SATOH PHOTO (Kazunari Satoh)


The museum houses approximately 1,700 permanent works, in addition to special exhibitions designed to inspire and engage. The museum also offers a wide range of learning programs, including workshops, lectures and artist talks.

Collection Exhibition (2020) – contemporary art on full display engages and educates visitors.
Photo credit: Kenichi Hanada


The Hiroshima Prefectural Museum of Contemporary Art is a must-visit destination for anyone interested in contemporary art, and its reopening in 2023 promises to be a major cultural event. Whether you are a seasoned art enthusiast or a newcomer, the museum offers something for everyone.

Discover ancient worlds at the reopening of the Fukui Prefectural Dinosaur Museum

The Fukui Prefectural Dinosaur Museum is all set to reopen in summer 2023. As one of the top dinosaur museums in the world dedicated to dinosaur research and education, it is also the largest of its kind in Japan.


Embark on a journey into the prehistoric past in Fukui Prefecture. (Photo is pre-renovation.)
Photo credit: Fukui Prefectural Dinosaur Museum


The museum’s location of Katsuyama City, Fukui Prefecture is home to Japan’s largest and most prolific dinosaur excavation site, making it the perfect location to explore the world of dinosaurs. The museum includes dinosaur skeletons, fossils of other animals and plants, dioramas featuring dinosaur life reconstruction models, and spectacular dinosaur animatronics that realistically display the powerful motions of these prehistoric creatures.

Visitors of all ages will love the museum’s fun and engaging exhibitions. (Photo is pre-renovation.)
Photo credit: Fukui Prefectural Dinosaur Museum


If you're a fan of prehistoric creatures, then the Fukui Prefectural Dinosaur Museum is for you – don’t miss this opportunity to be transported back in time and explore the fascinating history of dinosaurs and ancient life on Earth.

Enter a wizarding world at Warner Bros. Studio Tour Tokyo - The Making of Harry Potter

Warner Bros. Studio Tour Tokyo is a brand-new walking tour that will take visitors behind-the-scenes of the Harry Potter and Fantastic Beasts films to learn about the remarkable world of film production. Showcasing iconic sets such as the Great Hall, Diagon Alley and the Hogwarts Express on Platform 9 ¾, fans will also enjoy lots of fun activities including riding a broomstick, drinking a refreshing Butterbeer, appearing in a portrait by one of Hogwarts’ moving staircases and shopping from a huge range of products, many of which are only available at the Studio Tour. 

The wizarding world of Harry Potter will soon be available in Tokyo.
Photo credit: © 2022 Warner Bros. Entertainment Inc. Wizarding World Publishing Rights © JKR.


This will be the largest indoor Harry Potter attraction in the world and visitors can expect to spend around four hours exploring the only Warner Bros. Studio Tour to open in Asia. Building on the success of Warner Bros. Studio Tour London - the Making of Harry Potter which has maintained outstanding visitor ratings since opening in 2012, Warner Bros. Studio Tour Tokyo will feature exclusive sets only available in this location.


The JAPAN MOBILITY SHOW is a highly anticipated event for anyone interested in the latest advancements in mobility and transportation. From October 26–November 5, 2023, the show will offer experiences with cutting-edge technologies, innovative designs and products, and the newest developments in this field. From electric and autonomous vehicles to cutting-edge transportation systems and sustainable solutions, attendees will have access to a vast array of information, demonstrations and interactive exhibits.

With a range of experts, industry leaders, and tech innovators, the JAPAN MOBILITY SHOW is an excellent opportunity to learn and connect with others who are passionate about mobility.

More excitement for 2023: Unique cultural experiences during the Japan Tourism Agency's "Open the Treasure of Japan" campaign

In addition to these major events, in 2023, the Japan Tourism Agency is excited to offer visitors many more unforgettable experiences in Japan! There’s an incredible lineup of events and activities in store through the "Open the Treasure of Japan" campaign.

Visitors interested in Japanese history, spirituality and wellness will get to see the best of Japanese temples, shrines, and pagodas up close. Cultural history lovers can enjoy special performances of Kabuki and Noh theater, and pop culture fans can enjoy special events related to famous anime. 

Nature enthusiasts will have the opportunity to climb the peaks of the Japanese Alps with expert guides, or see the beauty of volcanoes from the skies on a helicopter tour. Visitors with interest in sports and athletics will get to go behind the scenes with famous Japanese athletes and learn all about Japanese martial arts. 

Foodies and chefs will delight in visiting special restaurants and taking part in agricultural experience tours, alongside visiting cultural heritage and historic sites. The Japan Tourism Agency has prepared a new website that details the bounty of treasure that awaits visitors to Japan in 2023 and beyond. Please see the page here. 


Discover Japan’s Hidden Treasures!



In 2023, get ready for a trip of a lifetime to Japan, filled with incredible, exciting experiences!


Business hours

Due to measures to prevent the spread of COVID-19, business hours may be subject to change; please check with the venues before visiting.




teamLab Borderless, Azabudai


Hiroshima City Museum of Contemporary Art


Fukui Prefectural Dinosaur Museum




Warner Bros. Studio Tour Tokyo – The Making of Harry Potter


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