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Planning a Trip to Japan?

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The shokunin spirit

A guide to Hokuriku's resilient craft masters

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WONDER AROUND JAPAN

Guiding your trip to new adventures in Japan

(c) Guided Cycling Tour Biei

The Japanese islands stretch over 3,000 km from north to south, making the regions very different in terms of climate, culture, food, nature and history. Explore new areas of wonder throughout Japan – natural beauty that inspires in all seasons, outdoor adventure that will leave you wanting more, and cultural experiences that will change your perspective of the world. Whether it's evocative annual festivals, spiritual retreats and hikes on breathtaking mountains, unforgettable cultural, artistic and culinary experiences, idyllic, golden beaches and activities on the ocean, or something else entirely – there really is something for everyone.

Japan Travel in the News

Explore Japan’s infinite personalities [Branded Content by BBC StoryWorks]

Explore Japan’s infinite personalities [Branded Content by BBC StoryWorks] There are many secrets hidden within Japan. A land where every corner leads you to a unique story, and each world whispers its own tale. Which will you cross paths with first? View more

Discover Hokuriku's gastronomic landscape: From oceanic treasures to mountain bounties [Branded Content by BBC StoryWorks]

Discover Hokuriku's gastronomic landscape: From oceanic treasures to mountain bounties [Branded Content by BBC StoryWorks] Now more accessible than ever from Tokyo, Osaka and Nagoya, the Hokuriku region invites you on a culinary adventure to savour its rich heritage and vibrant natural treasures. View more

A spiritual retreat by Hokuriku's seaside: Feel the soul and resilience of Japan [Branded Content by BBC StoryWorks]

A spiritual retreat by Hokuriku's seaside: Feel the soul and resilience of Japan [Branded Content by BBC StoryWorks] Be moved by the Hokuriku region's traditions, and let its rich, one-of-a-kind culture awaken your spirit. View more

The shokunin spirit: A guide to Hokuriku's resilient craft masters [Branded Content by BBC StoryWorks]

The shokunin spirit: A guide to Hokuriku's resilient craft masters [Branded Content by BBC StoryWorks] Step into a world of Japanese craftmasters and uncover the philosophy of forging a deep bond with one's craft—or roll up your sleeves and embrace the shokunin spirit yourself. View more

The enduring spirit of Hokuriku: Connecting with Japan's nature and heritage[Branded Content by BBC StoryWorks]

The enduring spirit of Hokuriku: Connecting with Japan's nature and heritage[Branded Content by BBC StoryWorks] Come and discover the nature-based experiences and time-honoured culture of Hokuriku, and meet the warm-hearted people who call this region home. View more

Discover Japan: Where Art Meets Nature [CNN]

Discover Japan: Where Art Meets Nature [CNN] Dive into an undiscovered, new-to-you Japan, where art and cultural traditions work in harmony with their natural surroundings. View more

Discover Japan: Due North and Into the Wild [CNN]

Discover Japan: Due North and Into the Wild [CNN] Experience an unbridled, wild Japan, where people live in harmony with a natural environment that provides for them. View more

Discover Japan: Forest Bathing and Spiritual Connections [CNN]

Discover Japan: Forest Bathing and Spiritual Connections [CNN] Set out on an immersive journey into the forests and mountains of Japan’s southern isles of Shikoku, Kyushu and Okinawa. View more

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