SHIROIYA HOTEL

During the Edo period (1603–1867), the city of Maebashi became a silk production powerhouse, contributing to Japan’s modernization. That spirit of innovation lives on in the Shiroiya Hotel, a former traditional ryokan that has been reborn as a temple to art and design and a symbol of the ongoing revitalization of Maebashi. Internationally acclaimed architect Sou Fujimoto has designed a fascinating modern space around its huge atrium, which has become a meeting place for guests and the community. Artists and designers from Japan and abroad have created site-specific works and one-off guest rooms. Stay in luxurious accommodations designed by Jasper Morrison, Michele de Lucchi, Leandro Erlich, and Sou Fujimoto, with sustainable amenities designed to reduce plastic waste. Dine on local cuisine under the supervision of Michelin-starred chef Hiroyasu Kawate of Florilege in Tokyo. Enjoy wellness activities including private saunas, traditional tea ceremonies, guided hikes, and kayaking tours in Gunma’s beautiful natural surroundings. Experience the inspiration and innovative power of both the accomodation and the city.