Japan National Tourism Organization
- Stockholm Office -
Table of Contents:
1. Public Support for Travel to Japan
2. About the JNTO Stockholm Office
3. Roles and Responsibilities of the JNTO Stockholm Office
4. Services for Tour Operators and Travel Agencies
5. Media Relations and Press Support
6. Public events and Brochure Distribution Points
1. Public Support for Travel to Japan
The JNTO Stockholm Office primarily conducts B2B (business-to-business) activities to promote travel to Japan within the Nordic market. This means that the JNTO Stockholm Office is unfortunately not able to respond to individual enquiries related to personal trip planning, bookings, or other B2C (business-to-consumer) questions.
However, the AI chatbot located at the bottom-right of this page can assist you in your own language with travel inspiration and practical information. And, if you have questions or encounter any issues while traveling in Japan, please feel free to call the JNTO Tourist Information Center (TIC) Call Center, our dedicated phone support service available in English to visitors.
JNTO TIC Call Center (Operating hours: 9:00–17:00, Japan Standard Time)
– Until March 31st, 2026: +81 (0)3‑3201‑3331
– From April 1st, 2026: +81 (0)50‑3416‑0010
FAQ for traveling to Japan (B2C):
https://www.japan.travel/en/faq/
Digital Brochures :
https://www.japan.travel/brochures/eng/index.php
General Guides in the Nordic languages: Swedish, Danish, Norwegian, and Finnish.
2. About the JNTO Stockholm Office
| Address | Klarabergsviadukten 63, 111 64 Stockholm |
|---|---|
| stockholm@jnto.go.jp **Only for B2B (Trade and Media)** | |
| Tel. | Unfortunately, a phone number for the general public is not available. |
| Visitor policy | Please note that we do not accept walk-in appointments. If you are an individual traveller (B2C), please refer to item 1, and if you are a travel industry professional (B2B), please refer to item 4 before contacting us. |
| In charge of | Sweden, Denmark, Norway, Finland, Iceland, Estonia, Latvia, Lithuania |
3. Roles and Responsibilities of the JNTO Stockholm Office
Our main tasks include:
Providing tourist information to the travel industry and the media
- Cooperating with travel industry partners to promote travel to Japan
- Conducting press and public relations activities
- Promoting Japan as a MICE-Destination
- Participation in tourism fairs and events
Please note that the Japan National Tourism Organization is not authorized to:
- Sell or provide a booking service for any tours, accomodations, or tickets, including the Japan Rail Pass. Please consult our list of tour operators and travel agencies for travel bookings. For rail pass purchase, please refer to the Japan Rail Pass official website.
- Translate texts
- Answer questions outside the field of tourism (e.g. working, doing an internship or studies in Japan)
- Making phone calls in Japan on your behalf
- Planning a route / checking your routes step by step
- Answering very specific questions (e.g., the real-time traffic conditions of a location, the exact date of cherry blossom blooming in a city, etc.)
- Answer visa-related inquiries. Please contact The Embassy of Japan in your country or the Consulate-General of Japan nearest you.
4. Services for Tour Operators and Travel Agencies
Our main tasks include:
- Brochure distribution (digital and physical)
- Images/videos (links to prefectural websites with images/videos)
- General information (if the information you seek is not to be found on our website, you are always welcome to reach out to us)
- Contacts (e.g. DMC contact details)
- Newsletter distribution (please reach out to stockholm@jnto.go.jp if you would like to sign up)
Free brochure shipping to tour operators and travel agencies
1. Please reach out to stockholm@jnto.go.jp and write what destinations you would like to receive brochures about and approximately how many.
2. We will get back to you regarding what brochures we have in stock and how many we can offer of each.
3. After you have confirmed what brochures you would like to request, please provide your company name, postal address, name of recipient, and phone number.
4. We ship the brochures to you!
*Please note that not all brochures available in the download portal are available in printed form.
*If you have further questions, you can ask us directly via email.
5. Media Relations and Press Support
- JNTO Stockholm Office offers assistance to media organizations that promote regional areas of Japan, typically with a circulation of around 50,000 or more.
- This support is available for media based in Sweden, Denmark, Norway, and Finland.
- Our support may include supplying information materials, coordinating domestic travel within Japan, and connecting media with regional tourism organizations, accommodations, and other local stakeholders.
- We do not provide support for social media influencers.
- Please contact us at stockholm@jnto.go.jp for inquiries pertaining to media sponsorship.
6. Events for B2C / Brochure Distribution Points
Sweden
Twice a year we participate in events organized by Japanska Föreningen in Stockholm, the Cherry Blossom Festival and the Autumn Festival. At these events we distribute free brochures and answer questions from the public. We also participate in other similar events.
Upcoming Events
(19 April, 2026)
Cherry Blossom Festival at the Gothenburg Botanical Garden
More information: Hanami - Göteborgs botaniska trädgård
(26 April, 2026)
Cherry Blossom Festival at Kungsträdgården in Stockholm
More information: Körsbärsblommans dag 2026 – Japanska Föreningen i Stockholm
Brochure Distribution Points
- Japanska Torget (Stockholm)
- Yasuragi (Stockholm)
- Embassy of Japan in Sweden (Stockholm)
Finland
(21-24 January, 2026)
Matka Travel Fair in Helsinki
More information: Matka Travel Fair
Denmark
Brochure Distribution Points
- Embassy of Japan in Denmark (Copenhagen)
