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Asakusa Sanja Matsuri Asakusa Sanja Matsuri

ITINERARIES A Downtown Shopping Adventure in Tokyo Old-school shopping in the capital

Discover Japanese hospitality through small shops in Tokyo's historic downtown districts

Be treated to the fine art of omotenashi, Japanese hospitality, during a short trip to these historic shopping streets.


    Lively Ameyoko Shopping Street
    Knives, crockery and replica foodstuffs at Kappabashi
    Day or night strolls through Asakusa Nakamise Shopping Street, one of Tokyo’s oldest shopping streets

How to Get There

From Tokyo Station: 15 minutes

Take JR Yamanote Line from Tokyo Station to Ueno Station for 10 minutes. Walk five minutes to Ameya Yokocho.

Start Your Journey
Ameyoko Shopping Street (Ameyoko) The place to shop for offbeat souvenirs

Part open-air market and located minutes away from Ueno Station, bustling Ameyoko is where you can watch marketeers selling their goods. Grab a fruit stick to snack on and see the “tatakiuri” vendor in action, selling bags of chocolate candies for 1,000 yen.

Many stores focus on selling one kind of item only. Essential stops include stores dedicated to surplus military gear, a nod to the market's origins in the black market following World War II, or artisanal denim jeans.

10 minutes

Kappabashi Street A definite must for professional and amateur chefs alike

Kappabashi Street is also known as Tokyo's “Kitchen Town.” Like Ameyoko , many stores focus on selling one kind of item only. Visit here for knives, crockery and plastic food replicas—these are some of the area's most popular souvenir items. Magnets shaped like sushi and yakitori and food-themed smartphone covers make for some more unusual Tokyo gifts.

Statues of kappa, water imps in Japanese folklore with beaks for mouths, can be found throughout the area.

9 minutes

Asakusa Nakamise Shopping Street A shopping street dating back to the 17th century

Connecting the famous Asakusa sightseeing spots of Kaminarimon Gate and Sensoji Temple, the vermillion-lacquered structures lined along this stone-paved shopping arcade are quintessentially Japanese.

A street bustling with visitors, browse Nakamise Street's 90-odd stalls to see everything from wooden kokeshi dolls and maneki Neko “beckoning cat” figurines to Japan-themed t-shirts and kimono-type bathrobes. Snacks such as red bean-filled sweets and deep-fried rice crackers make for popular edible souvenirs.

More to Explore
Sensoji Temple Tokyo's most iconic temple

It would be remiss not to visit Sensoji Temple when heading to Nakamise Street; the two are literally connected. A veritable Tokyo landmark, plan your visit accordingly to also see it at night sans crowds. Scenic murals, some of which depict Sensoji's history through seasonal events, cover the drawn shutters of the Nakamise stalls, and the temple is beautifully illuminated.

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