This competition is now closed.
Announcement date: October 21, 2025
Project Name: FY2025 U.S. FIT Market Regional and Wellness Integrated Promotion Project
Details of Project: In this project, JNTO will organize a media event (seminar and networking) targeting U.S. media to showcase the appeal of regional Japan, thereby fostering stronger relationships with media representatives and encouraging future coverage of inbound tourism to Japan.In addition, JNTO will produce wellness-themed videos—responding to the rapidly growing travel demand for wellness in the United States—and disseminate them through advertising and screenings at the event, with the aim of enhancing recognition of Japan as a wellness destination.
