Encounter the warmth of nature and people under the moonlight at Kinugawa Onsen's  “Moonlight Flower Gallery” from October 3 to 13, 2025.

Surrounded by lush greenery in summer, the UNESCO World Heritage Site of Ainokura Gassho-zukuri Village feels like a scene from another era - peaceful, picturesque, and full of charm. 

This mountain pilgrimage in northeastern Japan serves as the center of “Shugendo”, a folk religion that revolves around the worship of nature—mountains, forests, and rivers.

The unique, vivid red earthenware native to Niigata prefecture's remote Sado island, is not only beautiful, but is said to have medicinal properties credit to its richness in iron oxide. Read on to find out more about the unique pottery, and where to experience it. 

Oga City, Akita prefecture is home to a temple of stunningly cultivated hydrangeas, which dye the grounds blue in early summer.