Kojima Jeans Street 児島ジーンズストリート

The streets are decorated to pay homage to jeans, with even the vending machines covered in denim. You'll see jeans hanging high, waving you through the narrow streets, and laid out on wooden fences to lure you into the shops. To complete your denim experience, try the denim-blue blueberry ice cream or blue-colored steamed pork buns.

Kojima Jeans Street is not far from Kojima Station, accessible by bus, taxi, or on foot.

Take the JR Seto Ohashi Line from Okayama Station to Kojima Station. Jeans Street is about a 15-minute walk from there. Alternatively, you can catch a taxi or a bus wrapped in jean designs, with the drivers wearing denim uniforms. If you're riding the bus, get off at the Nozaki-Kikekyutaku stop.

One of the best things about visiting this jeans paradise is that most of the shops in the area offer you the opportunity to design a custom-made pair. You can select the color of the denim, the thread, the rivets and all the parts that go into making your dream jeans.

If you are a denim fan or curious about why Kojima jeans are some of the world's most expensive, the street and surrounding port area offer you a chance to discover more about jeans, and it's likely that you'll walk away wearing something to remind you of your experience.