Share your memories of Japan
or what Japan means to you!


Enter this contest for a chance to be featured in JNTO’s collaboration with The New York Times, to win 130,000 JAL Mileage Bank (JMB) miles*, and more!

*Currently enough to redeem two JAL Premium Economy Class roundtrip award tickets on Japan Airlines to Japan.
Please see below for more details.

*Currently enough to redeem two JAL Premium Economy Class roundtrip award tickets on Japan Airlines to Japan. Please see below for more details.

With travel restrictions beginning to ease around the world, we are more excited than ever to start planning new trips and adventures again.

And, as we plan, we are also reminiscing on past travels and dream of future journeys travels to Japan to see the grandeur and grace that is so uniquely Japanese; Think of the moss phlox blooming over the grounds with Mt. Fuji in the background, the atmosphere of Shinjuku’s Golden Gai lined with old-fashioned bars, or the things in your daily life that remind you of Japan and what Japan means to you, perhaps the beckoning cat you see in a window in your town or the origami you created with family at home. Even if we have not been able to travel to Japan, you’ve probably had opportunities to see various things that convey what Japan means to you.

If you have previously been to Japan, share your most unforgettable memory. If you are still dreaming of your first trip, share a photo or video that conveys what Japan means to you to enter the contest.

Please see full details below on how to participate.



Winners will be selected and notified by JNTO in October 2021.

One Winner


Winner will be featured in JNTO’s Ad Contents
on The New York Times

©2021 The New York Times Company

One applicant will be selected. If you are the lucky winner, The New York Times will personally interview you and share your story of traveling to Japan.  The interview will be included in in JNTO’s ad contents on The New York Times, “Travelogues from Japan – EXPERIENCES WORTH THE WAIT”.

*To be eligible for this prize, applicants must have visited Japan in the past.


One Winner


130,000 JAL Mileage Bank (JMB) Miles (Equivalent to Two JAL Premium Economy Class Award Tickets to Japan!)

One applicant will be selected.

©Japan Airlines

*Miles are currently equivalent to two JAL Premium Economy Class roundtrip award tickets on Japan Airlines to Japan from North America. Miles will be credited to the winner’s current or new JAL Mileage Bank (JMB) account and valid for three (3) years. JMB Miles required for travel from North America to Japan are subject to change. JMB membership is required and free to enroll.

*Prize is limited to JMB miles.  Award tickets redeemed with JMB miles are subject to fuel surcharges, insurance surcharges, and other taxes and fees (including but not limited to airport departure and arrival taxes, airport usage fees, etc.) imposed by each government/airport. These and all other costs associated with the award travel shall be the responsibility of the winner.


20 Winners


$50 Bokksu Digital Gift Card


Bokksu brings you joy with the best authentic Japanese snacks and candy. You can try their 1-month subscription or purchase any of the delicious snacks from their marketplace.




How to Enter


1. Post a photo(s) or video(s) of your travels to Japan or something in your daily life that conveys what Japan means to you to your Instagram feed (photo, video, reels, or IGTV). Tell us your unforgettable memories in Japan or what you love about it! Earn an additional entry for each type of grid post.
• Include #PictureYourJapanGetaway and #VisitJapanUS in your post.
• Follow

2. For bonus entries, comment #VisitJapanUS + tag your friends on contest announcement post.


Entry Period


July 30, 2021 – October 20, 2021



Terms and Conditions


  • Applicants can enter multiple times.
  • Applicants must be 21 years of age or older and a resident of the United States of America to win the prize.
  • JNTO will contact the applicant selected for the New York Times’ ad contents to confirm applicants phone number and email address. The phone number and email address will be shared with New York Times to set up an interview.
  • To be featured on our ad content in The New York Times, applicants must agree to the usage rights of his/her images and stories.
  • Only the winners will be notified. JNTO will contact the winner to confirm a phone number and address. If confirmation is not received, the prize will be forfeited.
  • Instagram and/or Facebook accounts should be set as “Public.”
  • Instagram and Facebook as a company are not involved in this campaign.
  • Responsibilities for participating in this campaign lie fully with each applicant. JNTO is not responsible for any issues relating to participation in the campaign.
  • JNTO may reuse the posted content. (JNTO will consult with the owner before reusing any content.)
  • Any works used for the campaign should belong to the applicants. Any portrait used for the campaign or those submitted to JNTO showing a third party should respect the privacy and copyright of the affected person(s) and receive prior consent before submission. The campaign organizer shall not be involved in any matters pertaining to costs and troubles that may occur due to violation of third-party publicity rights, personality rights, and/or copyrights.
  • JNTO is not responsible for any damages that occurred from the participants or any third party relating to the intellectual property used in the campaign.
  • Details on the prize may change without prior notice.
  • Please understand that the campaign may be canceled or changed if circumstances require.
  • Please send a direct message to on Instagram for any questions.
  • By entering the photo contest you agree to the Terms and Condition and the Terms of Use.
  • No purchase or payment of any kind is necessary to enter or win.
  • The contest is solely sponsored by the Japan National Tourist Organization (JNTO).
  • To learn more about vacation in Japan as well as updates on travel restrictions, please visit:



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