New York – May 30, 2024: The Japan National Tourism Organization (JNTO) announced that for the second consecutive month, the number of visitors arriving in Japan has exceeded 3 million. A total of 3,042,900 visitors were recorded in April 2024 – a 56.1% increase over April 2023, with the total number of visitors recorded so far in 2024 exceeding 11 million. The number of American visitors to Japan also reached a record high of 228,900 travelers in April 2024, up 24.5% from the same month last year.
Japan continues to be one of the world’s most popular and talked about travel destinations this year, having recently been featured on Travel+Leisure's 2024 It List and Condé Nast Traveler's 2024 Hot List, these magazines’ editors' and writers' prestigious lists of the best new hotels of the year. The New York Times also selected Yamaguchi City for its "52 Places to Go in 2024", which highlighted its Rurikoji Temple and the annual Gion Festival. And The Wall Street Journal selected Kyushu for its "The 10 Best Places to Visit in 2024" list, featuring new tourism projects that focus on local cuisine, ceramics and nature.
For more information about travel to Japan, visit https://www.japan.travel/en/us.
ABOUT JAPAN NATIONAL TOURISM ORGANIZATION (JNTO)
As the official tourism board, JNTO seeks to inspire international travelers to visit Japan. Focusing on sustainability, diversity and preservation of its history and culture, JNTO encourages travelers to explore the country while supporting local businesses, learning about indigenous cultures, and helping conserve its natural sites.
For more information about travel to Japan, visit https://www.japan.travel/en/us or the JNTO pages on Facebook, Instagram and Youtube. To contact the New York office of the Japan National Tourism Organization (JNTO) directly, please e-mail us_media@jnto.go.jp.
ABOUT U.S.-JAPAN TOURISM YEAR
2024 will mark the first time both the United States and Japan have developed this kind of union, which seeks to promote increased travel, mutual tourism, and cultural exchanges between the two countries. The Tourism Year agreement is a project of Japan National Tourism Organization(JNTO), the Japan Tourism Agency (JTA) and the Japan Association of Travel Agents (JATA), in conjunction with the U.S. Department of Commerce’s National Travel and Tourism Office and U.S. Commercial Service, the U.S. Embassy in Tokyo and Brand USA. For more information, visit https://www.japan.travel/en/us/us- japan-tourism-year-2024/.
