This competition is now closed.
Announcement date: March 3, 2026
Details of Project:
In this project, JNTO aim to increase the number of luxury travelers from the United States and promote greater spending during trips to Japan. This will be achieved by strengthening and expanding networks with U.S.-based travel agents and advisors who handle luxury travel, and by enhancing their knowledge of Japan. To this end, we will conduct webinars and an in-person event that highlight Japan’s model tourism destinations, with a particular focus on regional areas outside major cities.
