This competition is now closed.
Announcement date: June. 10, 2026
Details of Project: In this project, JNTO will organize a media event (seminar and networking) for U.S. media and showcase the appeal of regional Japan, thereby fostering stronger relationships with media representatives and encouraging future coverage related to travel to Japan. In addition, JNTO will place advertorials focused on wellness in major media outlets, responding to the rapidly growing demand for wellness travel in the United States, with the aim of enhancing recognition of Japan as a wellness destination.