As of Wednesday, October 1, 2025, JR East has begun linking Welcome Suica Mobile, its app for passengers visiting Japan from overseas, with JR-EAST Train Reservation. Read on to find out more!

JNTO and Nihoncha Canada are once again pairing up, to offer followers a chance to win two tickets to the third annual Nihoncha Matsuri Japanese Tea Festival!

An event so nice it has to be held twice, Chiba's semi-annual Sawara Grand Festival returns October 10-12!

Encounter the warmth of nature and people under the moonlight at Kinugawa Onsen's  “Moonlight Flower Gallery” from October 3 to 13, 2025.

Surrounded by lush greenery in summer, the UNESCO World Heritage Site of Ainokura Gassho-zukuri Village feels like a scene from another era - peaceful, picturesque, and full of charm.