Niigata's remote Sado island is home to this unique festival, filled with traditional performances from dancing to archery.

Takayama Spring Festival features magnificent processions of performances and floats, from day until night, on April 14th-15th.

The World Heritage Relay Event Executive Committee has announced the "World Heritage Cherry Blossom Relay", which invites travellers to enjoy cherry blossoms across the country while visiting these historic sites.

【Partners Information】Senjugahama is a beautiful beach on Lake Chuzenji, Nikko, where you can enjoy a cruise along the lake, amidst the Japanese Primrose in bloom.

【Partners Information】  Ishibashi Museum of Art in Fukuoka Prefecture is home to not only to the work of renowned Japanese painters, but also to over 400 different kinds of roses.