Use the

Planning a Trip to Japan?

Share your travel photos with us by hashtagging your images with #visitjapanjp

Why Adventure Travel in Japan?

Adventure Travel is a way to experience a new country on a deeper level than ordinary travel, providing an opportunity to go beyond the usual tourist sights and discover the local culture and nature through memorable, exciting activities.

With four distinct seasons and diverse natural landscapes, each region of Japan has its own distinctive culture and traditions to explore. Japan is also quite geographically compact, and well-developed transport networks offer easy accessibility to any part of the country. From any of Japan’s major cities, you are just a short flight, train trip, drive or hike away from spectacular scenery and exciting adventures.


Northern Yatsugatake, Nagano


The Japanese archipelago offers endless opportunities to explore. In the north, Hokkaido offers large scale national parks, wild coastlines, rare fauna and the heritage of Ainu culture. Nagano, less than an hour from the bustling metropolis of Tokyo, features beautiful alps, year-round trekking, world-class skiing and canyoning. Head south to Okinawa for scuba diving, cruising uninhabited islands and the warmth of the local Ryukyu culture.


Lake Akan Ainu Kotan, Hokkaido


Whatever your passion and whatever the season, from skiing, hiking and climbing to diving and marine sports, you can experience it here. Challenge yourself, renew your spirit and discover a unique culture, as well as breathtaking nature, friendly people and delicious food. Unforgettable adventure awaits.


Amami Oshima Island, Kagoshima



What is Adventure Travel?


Adventure travel, or adventure tourism, is defined by the Adventure Travel Trade Association (ATTA)  as consisting of two or more of the following three elements: activity, nature, and intercultural experiences. Humans are naturally drawn to activities that get the adrenaline pumping, and as social media has given adventurers a platform to share their adventures, more and more people have found themselves looking for excitement when they travel.


In adventure travel, the emphasis is on active fun through activities and experiences of different cultures rather than passive learning. The ATTA’s definition of adventurous travel encompasses novel and unique experiences, self-transformation, physical or mental challenges, wellness and a low environmental impact. With its diverse geography, abundant nature and rich cultural heritage, Japan offers endless opportunities for adventure.


Please Choose Your Language

Browse the JNTO site in one of multiple languages