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Planning a Trip to Japan?

Share your travel photos with us by hashtagging your images with #visitjapanjp

Be There With Bells On: Introducing Iwate's Chagu Chagu Umako

JNTO - Japan National Tourism Organization

Held every year on the second Saturday in June in Iwate Prefecture, the “Chagu Chagu Umako” is a traditional event in which horses adorned with colourful decorations and bells parade about 14 km throughout the town.

A Perfect Day Trip Destination from Tokyo: Hydrangeas of Hondo-ji Temple

JNTO - Japan National Tourism Organization

The Full June Bloom is Coming Soon to Chiba’s Hydrangea Temple!

Unshoji - A Miraculous Hydrangea Temple Enveloped in Blue

JNTO - Japan National Tourism Organization

Oga City, Akita prefecture is home to a temple of stunningly cultivated hydrangeas, which dye the grounds blue in early summer.

Horseback Samurai Cut Through the Wind! Experience the Thrill of Soma Nomaoi

JNTO - Japan National Tourism Organization

Horseback riding warriors cutting through the wind! Fukushima's famed Soma Nomaoi will be held this year from May 24 to 26, 2025.

Sendai Aoba Matsuri Casts Vibrant Celebrations Amidst a Lush Backdrop

JNTO - Japan National Tourism Organization

From May 17th-18th, Sendai's downtown core will come to life with the vibrant festivities of the annual Aoba Matsuri!

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