Awa Odori is a traditional dance of Tokushima City, and Awa Odori Kaikan (Hall) hosts daily performances of this enchanting custom. During the daytime performances, groups known as Awa no Kaze showcase their distinctive dances, and in the evening, the Yumei-ren, which consists of 33 famous groups, present their unique dances on a rotating basis. The Awa Odori Kaikan also has a souvenir shop, an interactive museum where visitors can learn about the history of Awa Odori, and a ropeway that leads to the mountaintop. The Awa Odori festival is held annually in August during the Bon festival, attracting over a million tourists from both Japan and overseas. To fully experience the charm of Awa Odori, be sure to visit the Awa Odori Kaikan.