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At One with Niigata’s Nature

HOME > Japan’s Local Treasures > At One with Niigata’s Nature


Live a new nature-inspired moment at a multi-functional resort complex designed by world-famous architect Kengo Kuma

Niigata Prefecture



Located in northwest Japan, just two hours by Shinkansen from Tokyo, Niigata is famous for its abundant nature. Camping is the best way to enjoy beautiful landscapes and immerse yourself in nature, but if that isn’t for you, the region offers visitors the opportunity to stay at nature-inspired accommodations, appreciate local gastronomy and experience traditional Japanese hot springs.

Tsubame-Sanjo area in Niigata is well-known for its tableware and kitchen knives, and recently, its outdoor equipment is becoming popular. Snow Peak Headquarters, which produces Japan-made high-quality camping gear, is also located here. In April 2022, the company opened the Snow Peak FIELD SUITE SPA HEADQUARTERS. Designed by world-renowned architect Kengo Kuma, this impressive multi-functional facility contains shops, accommodations, restaurants, and a hot spa. Each restaurant serves local cuisine, the open-air baths provide spectacular views, and you can enjoy the beautiful landscape through the huge glass wall at the indoor sauna and baths. 



Feel the happiness of playing outdoors with all five senses and be filled with colorful experiences while being surrounded by the scenery of the four seasons. Easily accessible yet deep, a trip to Niigata is sure to give you a sense of unity with nature. 




How to get there


40 minutes drive from Tsubamesanjo Station on the JR Joetsu Shinkansen Line, or from the Hokuriku Expressway "Sanjo-Tsubame IC."


456-1 Nakanohara, Sanjo-shi, Niigata-ken



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