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Planning a Trip to Japan?

Share your travel photos with us by hashtagging your images with #visitjapanjp

News

May 18, 2026 The Campaign Page Is Now Live

Sixty Years of Friendship, More Stories to Unfold!

Explore 60 years of friendship and cultural dialogue between Singapore and Japan, and welcome a future of endless discoveries together.
In Japan, the 60th birthday is celebrated as kanreki, symbolising the beginning of a new chapter in life.

Singapore and Japan have worked closely together over the past six decades to weave a strong foundation of trust across people, cultures, and industries.
This enduring spirit of collaboration undergoes a rebirth and renewal in the theme for SJ60: "Co-imagine, Co-create, Co-evolve."

⇓ More Info

Aiken Chia - SJ60 Travel Ambassador

Aiken Chia is one of Singapore's most recognizable content creators amassing a following through his warm, relatable and honest point of view. Previously the host of one of Singapore's most-watched food shows, he now shows us top-tier food and travel recommendations all around the world! Follow Aiken as our SJ60 Travel Ambassador and find out why he's been to Japan over 15 times and counting!
My Japan Stories
Xenia Tan - SJ60 Travel Curator

Xenia is a familiar face to many — an actress, host, and creator whose warmth translates effortlessly across both screen and social media. Known for her roles in acclaimed productions, she brings a natural storyteller’s touch to everything she does, blending curiosity, charm, and a sense of adventure. As a Travel Curator for SJ60, Xenia invites you to discover Japan through a different lens — one shaped by her personal journeys, unexpected moments, and love for the experience.
My Japan Stories
Leslie Koh - SJ60 Travel Curator

Leslie Koh has been to Japan over 20 times, across all four seasons and somehow still finds something new every trip. He goes beyond the usual highlights: exploring quieter towns and local eateries that most travellers overlook. As a Travel Curator for SJ60, Leslie aims to show a side of Japan that feels more personal and accessible.
My Japan Stories

My Japan Stories

Explore outside the guidebooks!
Experience an unexpected side of Japan with our official content creators
— you might reveal a Japan you’ve not yet encountered!

Aiken Chia

“One of my best experiences in Japan was magical cold winter in Hokkaido! Beyond the bustling cities, I visited Abashiri where I went ice-fishing on a frozen lake and took an ice-breaker cruise where the ship sailed through thick, icy waters! It was a magical side of Japan that was unlike any other and definitely a bucket-list experience!”

Instagram @aikenchia

Xenia Tan

“I’ve experienced Japan through different stages of my life — as a student stretching every dollar, as a working adult with newfound freedom, and as a Singaporean couple looking for a refreshing escape. In every season, Japan has given me unforgettable memories. It’s a place that continues to surprise me, and one I’m always drawn back to explore again.”

YouTube @hotcheekylace

Leslie Koh

“Japan has always been more than just a destination for me. What keeps me coming back are the moments with locals, the small, thoughtful interactions that show what omotenashi truly means. That made me realise that the real “hidden gems” aren’t places but the people you meet. That’s the side of Japan I keep returning for.”

Instagram @leslie.koh

Japan × Singapore Photo Contest 2026

Celebrate 60 years of friendship between Singapore and Japan by sharing your personal Japan story! Showcase the special moments you’ve captured, and show us your unique perspectives, encounters, and discoveries. Exciting prizes to be won for our favourite stories! More details coming soon.

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Click the button below to get your campaign listed in this space.

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About SJ60

SJ60 celebrates our shared history through commemorative initiatives and events, inviting our communities to imagine, create, and evolve together for a better tomorrow. Join us in ushering in a new chapter of Singapore–Japan relations.

About SJ60 Logo

The official SJ60 logo reflects the theme "Co-imagine, Co-create, Co-evolve", symbolising the forward-looking partnership between Japan and Singapore. The circular design and dynamic "60" represent our shared history, and future possibilities together. United by the use of red and white symbolising our enduring friendship, the lion and cherry blossom reflect the close connection between our two nations.