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Regions of Japan

Hokkaido Tohoku Hokuriku
Shinetsu
Kanto Tokai Kansai Chugoku Shikoku Kyushu Okinawa Islands SAPPORO TOKYO NAGOYA OSAKA FUKUOKA FURANO KUSHIRO AOMORI SENDAI FUKUSHIMA NIKKO HAKONE SADO TAKAYAMA KANAZAWA ISE KYOTO NARA HIROSHIMA NAGASAKI KAGOSHIMA NAHA
Hokkaido
Hokkaido
  • Hokkaido
Japan's great white north offers wild, white winters and bountiful summers—a haven for dedicated foodies, nature lovers and outdoor adventure fans seeking an adrenaline rush Japan's great white north offers wild, white winters and bountiful summers—a haven for dedicated foodies, nature lovers and outdoor adventure fans seeking an adrenaline rush
Tohoku
Tohoku
  • Aomori
  • Akita
  • Iwate
  • Yamagata
  • Miyagi
  • Fukushima
Fearsome festivals, fresh powder snow and vast fruit orchards—the rugged territory of Tohoku offers a new perspective on travel in Japan Fearsome festivals, fresh powder snow and vast fruit orchards—the rugged territory of Tohoku offers a new perspective on travel in Japan
Hokuriku Shinetsu
Hokuriku Shinetsu
  • Niigata
  • Toyama
  • Ishikawa
  • Fukui
  • Nagano
An easily accessible slice of rural Japan offering unrivaled mountainscapes and coastlines, endless outdoor adventure and amazing ocean fare An easily accessible slice of rural Japan offering unrivaled mountainscapes and coastlines, endless outdoor adventure and amazing ocean fare
Kanto
Kanto
  • Tokyo
  • Kanagawa
  • Chiba
  • Saitama
  • Ibaraki
  • Tochigi
  • Gunma
Jump from the neon glow of Tokyo to Gunma's mountain retreats, Kamakura's cultural heritage and the Ogasawara Islands' exotic wildlife Jump from the neon glow of Tokyo to Gunma's mountain retreats, Kamakura's cultural heritage and the Ogasawara Islands' exotic wildlife
Tokai
Tokai
  • Yamanashi
  • Shizuoka
  • Gifu
  • Aichi
  • Mie
Hallmark attractions such as Mt. Fuji and Takayama coexist with major cities and famous heritage in the center of Japan Hallmark attractions such as Mt. Fuji and Takayama coexist with major cities and famous heritage in the center of Japan
Kansai
Kansai
  • Kyoto
  • Osaka
  • Shiga
  • Hyogo
  • Nara
  • Wakayama
The Kansai region is one of contrasts, from the glittering lights of Osaka and Kobe to the cultural treasures of Kyoto and Nara The Kansai region is one of contrasts, from the glittering lights of Osaka and Kobe to the cultural treasures of Kyoto and Nara
Chugoku
Chugoku
  • Tottori
  • Shimane
  • Okayama
  • Hiroshima
  • Yamaguchi
Welcome to Japan's less-explored western frontier, where the weather is warmer and the pace of life is slower Welcome to Japan's less-explored western frontier, where the weather is warmer and the pace of life is slower
Shikoku
Shikoku
  • Tokushima
  • Kagawa
  • Ehime
  • Kochi
Island-hopping, cycling, soul-warming spiritual strolling and red-hot dancing—the island of Shikoku gets you up and moving Island-hopping, cycling, soul-warming spiritual strolling and red-hot dancing—the island of Shikoku gets you up and moving
Kyushu
Kyushu
  • Fukuoka
  • Saga
  • Nagasaki
  • Oita
  • Kumamoto
  • Miyazaki
  • Kagoshima
The southern island of Kyushu is home to hot springs, rugged geography, undeveloped beaches and volcanoes ranging from sleepy to smoky The southern island of Kyushu is home to hot springs, rugged geography, undeveloped beaches and volcanoes ranging from sleepy to smoky
Okinawa
Okinawa
  • Okinawa
Fly to Okinawa and discover a distinct island culture born of subtropical sun, white sand, coral, mangrove jungles and the age of the Ryukyu Kings Fly to Okinawa and discover a distinct island culture born of subtropical sun, white sand, coral, mangrove jungles and the age of the Ryukyu Kings

History

Zeniarai Benten Shrine 銭洗弁財天宇賀福神社

## An atmospheric shrine closely associated with money and success

Kamakura's Zeniarai Benten Shrine is one of the city's most visited places. Especially popular with people in the business world, it is said that performing a ritual coin washing here will multiply your wealth.

Quick Facts

The shrine is said to have been founded in 1185

It is dedicated to a hybrid deity: Benzaiten, a goddess of music, wealth, and water, and a serpent god known as Ugafukujin

How to Get There

You can reach the shrine by train followed by a long walk or a taxi ride.

Zeniarai Benten Shrine is near Genjiyama Park, a 30-minute walk from JR Kamakura Station.

Come for the money magic

Legend says Zeniarai Benten Shrine was established by Minamoto-no-Yoritomo, the founder of the Kamakura Shogunate. A native god known as Ugafukujin appeared to him in a dream and described the location of a magical spring. After the shrine was established at the spot, it gradually became associated with financial success.

Zeniarai Benten occupies a cave, and its spring flows through a trough in its atmospheric interior. Patrons believe performing the ritual of washing money in the spring water will bring cash flowing in.

Money laundering

Regardless of the ritual's efficacy, joining the patrons in performing it is easy. You will need three candles and a small dish-like basket available from the shrine's office—and, of course, some money. Most visitors only wash coins to avoid soggy cash. After all, the symbolism is the most important thing.

First, light one of the candles and place it at the shrine outside the cave. Once you enter, light a stick of incense, offer a prayer, and place your second candle. Then comes the fun part of dipping your basket in the trough and letting the water do its magic.

Just watch the other patrons and follow their lead. When you are finished, the final candle goes to nearby Shichifuku Shrine. Then all you have to do is wait for riches to fill your pockets.

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