Regions of Japan

Hokkaido Tohoku Hokuriku
  • Hokkaido
Sub-zero temperatures and the greatest of outdoor environments, complemented by sizzling soul food and warm-hearted welcomes. Japan's great white north offers wild, white winters and bountiful summers—a haven for dedicated foodies, nature lovers and outdoor adventure fans seeking an adrenaline rush
  • Aomori
  • Akita
  • Iwate
  • Yamagata
  • Miyagi
  • Fukushima
Sleek apple-red and electric-green shinkansen whisk you up to a haven of fresh powder snow, fresh fruit and fearsome folk legends Fearsome festivals, fresh powder and vast fruit orchards—the rugged northern territory of Tohoku offers a fresh perspective on travel in Japan
Hokuriku Shinetsu
Hokuriku Shinetsu
  • Niigata
  • Toyama
  • Ishikawa
  • Fukui
  • Nagano
Mountains and sea meet in one of Japan's wildest regions, and the result is sheer beauty. Once largely inaccessible, Hokuriku is now reachable by shinkansen from Tokyo in a matter of hours An easily accessible slice of rural Japan offering unrivaled mountainscapes and coastlines, endless outdoor adventure and amazing ocean fare
  • Tokyo
  • Kanagawa
  • Chiba
  • Saitama
  • Ibaraki
  • Tochigi
  • Gunma
Characterized by the constant buzz of the world's most populous metropolitan area, the Kanto region is surprisingly green with an array of escapes that include mountainous getaways and subtropical islands Experience diversity at its fullest, from the neon of Tokyo to the ski slopes of Gunma, exotic wildlife of the Ogasawara Islands and cultural heritage of Kamakura
  • Yamanashi
  • Shizuoka
  • Gifu
  • Aichi
  • Mie
Served by the shinkansen line that connects Tokyo, Kyoto and Osaka, the Tokai region provides plenty of interesting diversions and easy excursions Tokai means "eastern sea," and this region stretches east from Tokyo to Kyoto and includes blockbuster attractions such as Mt. Fuji and Takayama
  • Kyoto
  • Osaka
  • Shiga
  • Hyogo
  • Nara
  • Wakayama
From raucous nights out to outdoor thrills to peaceful reverie, trying to categorize the Kansai region is a futile task The Kansai region is one of extreme contrasts—the neon lights of Osaka and glittering Kobe nightscape, the peaceful realms of Shiga, Wakayama and Nara, and the cultured refinement of Kyoto
  • Tottori
  • Shimane
  • Okayama
  • Hiroshima
  • Yamaguchi
Less-traveled and delightfully inaccessible at times, the Chugoku region is a reminder that the journey is sometimes more important than the destination Welcome to Japan's warm and friendly western frontier, where the weather is warmer and the pace of life is slower
  • Tokushima
  • Kagawa
  • Ehime
  • Kochi
Providing the stage for literary classics, fevered dancing and natural wonders Island-hopping, cycling, soul-warming spiritual strolling and red-hot dancing—the island of Shikoku gets you up and moving
  • Fukuoka
  • Saga
  • Nagasaki
  • Oita
  • Kumamoto
  • Miyazaki
  • Kagoshima
Easily reached by land, sea and air, the dynamic Kyushu prefectures are bubbling with energy, culture and activity The southern island of Kyushu is home to volcanoes ranging from sleepy to smoky, succulent seafood, steaming hot springs and the country's hottest entrepreneurial town
  • Okinawa
Ruins and recreated castles of the Ryukyu kings nestle amid magnificent beaches in Okinawa, a diver's paradise teeming with an amazing array of coral and undersea life Fly to Okinawa and discover a distinct island culture born of subtropical sun, white sand, coral, mangrove jungles and the age of the Ryukyu Kings


Sapporo Beer Museum サッポロビール博物館

Expand your beer knowledge, have some stellar brews and eat some hearty cuisine

Brewers have been producing quality beer in Sapporo since 1877. The Sapporo Beer Museum opened over a century later in 1987 to show people how the iconic Sapporo Beer brand prepares its drafts and to promote the beer-making craft. The museum, which was fully renovated back in 2016, is the original beautiful brick edifice.

Right next door is the equally atmospheric Sapporo Beer Garden, where you can drink fresh-brewed draughts and and dine on some of Hokkaido’s finest meat and produce in massive beer halls that wouldn’t look out of place at the Oktoberfest.


  • The beer tasting at the end of the tour
  • The all-you-can-eat grilled meat course
  • The gift shop for stylish shirts, beer mugs and limited edition souvenirs

How to Get There

You can reach the museum by bus, taxi or on foot from Sapporo Station and other stations in the area.

The best way to get to the beer museum is to catch the Loop 88 Factory Line bus from Odori subway station or from in front of the Seibu department store. This bus stops right next to the museum. Alternatively, catch the Toho subway train at Sapporo Station and go two stops to Higashi-Kuyakushomae Station. It’s a 15-minute walk from there. You can walk directly from Sapporo Station, which takes 25 minutes. A taxi will get you there quickly as well.

Quick Facts

Foreign engineers helped construct the original building in 1890

Japanese beer was born here in Hokkaido

The museum is an official Hokkaido heritage site

Sweet beginnings

The Sapporo Beer Museum was actually a sugar factory built back in 1890 before it became a beer factory and later a museum. Beer production begun on the site in 1877, using beer-making techniques that German-trained brewmasters Nakagawa Seibei and Murahashi Hisanari brought back to Japan with them. Besides sampling the delicious beer, you’ll love this area for photography with all the historical buildings and paraphenalia.

Get a taste of exclusive brews while on tour

You don't need to join a tour to enjoy walking through the museum. If you prefer following a guide, you can pay for a premium tour. Along the way, you can try the original Fukkoku Sapporo Bakushu beer recipe, brewed the way it was back in 1881.

Do not miss the original posters and advertisements Sapporo Beer has used over the years. It's a great opportunity to learn about fashion and design that was popular in Japan in the various different decades.

Sapporo Beer Garden serves up delicious beer, food and good times

After you tour the museum, head for Sapporo Beer Garden and its five restaurants to drink and feast. King crab, sushi, the lamb or mutton dish known as jingisukan (named after the Mongolian warlord) and more treats are on offer. Kessel Hall, Trommel Hall and Poplar House all have an all-you-can-eat and drink plan. Lilac Restaurant has a la carte dishes including Japanese, Korean and Western cuisine. If you want to try grain-fed lamb, Garden Grill is the place to go. Package reservations are available online.

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