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Regions of Japan

Hokkaido Tohoku Hokuriku
Shinetsu
Kanto Tokai Kansai Chugoku Shikoku Kyushu Okinawa Islands SAPPORO TOKYO NAGOYA OSAKA FUKUOKA FURANO KUSHIRO AOMORI SENDAI FUKUSHIMA NIKKO HAKONE SADO TAKAYAMA KANAZAWA ISE KYOTO NARA HIROSHIMA NAGASAKI KAGOSHIMA NAHA
Hokkaido
Hokkaido
  • Hokkaido
Japan's great white north offers wild, white winters and bountiful summers—a haven for dedicated foodies, nature lovers and outdoor adventure fans seeking an adrenaline rush Japan's great white north offers wild, white winters and bountiful summers—a haven for dedicated foodies, nature lovers and outdoor adventure fans seeking an adrenaline rush
Tohoku
Tohoku
  • Aomori
  • Akita
  • Iwate
  • Yamagata
  • Miyagi
  • Fukushima
Fearsome festivals, fresh powder snow and vast fruit orchards—the rugged territory of Tohoku offers a new perspective on travel in Japan Fearsome festivals, fresh powder snow and vast fruit orchards—the rugged territory of Tohoku offers a new perspective on travel in Japan
Hokuriku Shinetsu
Hokuriku Shinetsu
  • Niigata
  • Toyama
  • Ishikawa
  • Fukui
  • Nagano
An easily accessible slice of rural Japan offering unrivaled mountainscapes and coastlines, endless outdoor adventure and amazing ocean fare An easily accessible slice of rural Japan offering unrivaled mountainscapes and coastlines, endless outdoor adventure and amazing ocean fare
Kanto
Kanto
  • Tokyo
  • Kanagawa
  • Chiba
  • Saitama
  • Ibaraki
  • Tochigi
  • Gunma
Jump from the neon glow of Tokyo to Gunma's mountain retreats, Kamakura's cultural heritage and the Ogasawara Islands' exotic wildlife Jump from the neon glow of Tokyo to Gunma's mountain retreats, Kamakura's cultural heritage and the Ogasawara Islands' exotic wildlife
Tokai
Tokai
  • Yamanashi
  • Shizuoka
  • Gifu
  • Aichi
  • Mie
Hallmark attractions such as Mt. Fuji and Takayama coexist with major cities and famous heritage in the center of Japan Hallmark attractions such as Mt. Fuji and Takayama coexist with major cities and famous heritage in the center of Japan
Kansai
Kansai
  • Kyoto
  • Osaka
  • Shiga
  • Hyogo
  • Nara
  • Wakayama
The Kansai region is one of contrasts, from the glittering lights of Osaka and Kobe to the cultural treasures of Kyoto and Nara The Kansai region is one of contrasts, from the glittering lights of Osaka and Kobe to the cultural treasures of Kyoto and Nara
Chugoku
Chugoku
  • Tottori
  • Shimane
  • Okayama
  • Hiroshima
  • Yamaguchi
Welcome to Japan's less-explored western frontier, where the weather is warmer and the pace of life is slower Welcome to Japan's less-explored western frontier, where the weather is warmer and the pace of life is slower
Shikoku
Shikoku
  • Tokushima
  • Kagawa
  • Ehime
  • Kochi
Island-hopping, cycling, soul-warming spiritual strolling and red-hot dancing—the island of Shikoku gets you up and moving Island-hopping, cycling, soul-warming spiritual strolling and red-hot dancing—the island of Shikoku gets you up and moving
Kyushu
Kyushu
  • Fukuoka
  • Saga
  • Nagasaki
  • Oita
  • Kumamoto
  • Miyazaki
  • Kagoshima
The southern island of Kyushu is home to hot springs, rugged geography, undeveloped beaches and volcanoes ranging from sleepy to smoky The southern island of Kyushu is home to hot springs, rugged geography, undeveloped beaches and volcanoes ranging from sleepy to smoky
Okinawa
Okinawa
  • Okinawa
Fly to Okinawa and discover a distinct island culture born of subtropical sun, white sand, coral, mangrove jungles and the age of the Ryukyu Kings Fly to Okinawa and discover a distinct island culture born of subtropical sun, white sand, coral, mangrove jungles and the age of the Ryukyu Kings
  • Sapporo Beer Museum

Attraction

Sapporo Beer Museum サッポロビール博物館

Expand your beer knowledge, have some stellar brews and eat some hearty cuisine

Brewers have been producing quality beer in Sapporo since 1877. The Sapporo Beer Museum opened over a century later in 1987 to show people how the iconic Sapporo Beer brand prepares its drafts and to promote the beer-making craft. The museum, which was fully renovated back in 2016, is the original beautiful brick edifice.

Right next door is the equally atmospheric Sapporo Beer Garden, where you can drink fresh-brewed draughts and dine on some of Hokkaido's finest meat and produce in massive beer halls that wouldn't look out of place at the Oktoberfest.

Don't Miss

  • The beer tasting at the end of the tour
  • The all-you-can-eat grilled meat course
  • The gift shop for stylish shirts, beer mugs, and limited edition souvenirs

How to Get There

You can reach the museum by bus, taxi or on foot from Sapporo Station and other stations in the area.

The best way to get to the beer museum is to catch the Loop 88 Factory Line bus from Odori subway station or from in front of the Seibu department store. This bus stops right next to the museum. Alternatively, catch the Toho subway train at Sapporo Station and go two stops to Higashi-Kuyakushomae Station. It's a 15-minute walk from there. You can walk directly from Sapporo Station, which takes 25 minutes. A taxi will get you there quickly as well.

Quick Facts

Foreign engineers helped construct the original building in 1890

Japanese beer was born here in Hokkaido

The museum is an official Hokkaido heritage site

Sweet beginnings

The Sapporo Beer Museum was actually a sugar factory built back in 1890 before it became a beer factory and later a museum. Beer production began on the site in 1877, using beer-making techniques that German-trained brewmasters Nakagawa Seibei and Murahashi Hisanari brought back to Japan with them. Besides sampling the delicious beer, you'll love this area for photography with all the historical buildings and paraphernalia.

Get a taste of exclusive brews while on tour

You don't need to join a tour to enjoy walking through the museum. If you prefer following a guide, you can pay for a premium tour. Along the way, you can try the original Fukkoku Sapporo Bakushu beer recipe, brewed the way it was back in 1881.

Do not miss the original posters and advertisements Sapporo Beer has used over the years. It's a great opportunity to learn about fashion and design that was popular in Japan in the various different decades.

Sapporo Beer Garden serves up delicious beer, food and good times

After you tour the museum, head for Sapporo Beer Garden and its five restaurants to drink and feast. King crab, sushi, the lamb or mutton dish known as jingisukan (named after the Mongolian warlord) and more treats are on offer. Kessel Hall, Trommel Hall, and Poplar House all have an all-you-can-eat and drink plan. Lilac Restaurant has a la carte dishes including Japanese, Korean and Western cuisine. If you want to try grain-fed lamb, Garden Grill is the place to go. Package reservations are available online.

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