Festivals & Events
Kaifuki flutes, taiko drums, and shouts of excitement fill the streets of Uwajima during the raucous Warei Taisai and Ushioni Festival.
As the festivals take place across Uwajima city, access the city by JR Express train followed by a walk to the event venues.
From Matsuyama, take the 80 minute JR Express Uwakai to Uwajima Station. Once in the city, follow the crowds to the various locations or to Warei Jinja Shrine, the hub of most festivities.
The two festivals take place in tandem across three days, from July 22nd to the 24th
The ushioni bull demons that parade the streets stand at up to 6 meters high are made using a bamboo frame
The head is a cross between a bull and a demon
Head to Kisaiya Road and Ushioni Street on the 22nd for the dance festival. On the 23rd, you can attend the cute kids' ushioni parade and the fireworks festival held over the waters of Uwajima Bay. See the climax of the festival on July 24th, when ushioni and mikoshi shrines parade through the streets. The festivals' culmination takes place near Warei Shrine.
See strange bull come demons parade through the city, with mock fights taking place between different communities. During the festival, you're sure to be able to catch a togyu bull fight at the Uwajima City Bull Ring, often described as bull sumo.
On the final day of the festival, the river in front of Warei Jinja Shrine becomes a battle ground. Watch as youths dance around sacred bamboo poles in the river whilst carrying portable mikoshi shrines. Then, the fight for the lucky charms atop the bamboo poles ensues as fireworks and torches light up the water.