Festivals & Events
Warei Taisai Uwajima Ushioni Festival 和霊大祭・うわじま牛鬼まつり
Feel the fever of a monstrously unique festival
Kaifuki flutes, taiko drums, and shouts of excitement fill the streets of Uwajima during the raucous Warei Taisai Uwajima Ushioni Matsuri.
The festival takes place over three days, from July 22 to July 24
The ushioni bull demons that parade the streets stand up to 6 meters high and are constructed on bamboo frames
The head is a cross between a bull and a demon
How to Get There
Events take place across Uwajima City and venues are accessible on foot from Uwajima Station.
From Matsuyama, take an 80-minute JR Express Uwakai train to Uwajima Station. Warei Jinja Shrine is the hub of the festivities.
- Giant, fantastical bull demons parading the streets
- Fantastic fireworks displays
- The frenetic finale fight in the Sukagawa River
Head to Kisaiya Road and Ushioni Street on July 22 for the dance festival. On July 23, you can attend the cute kids' ushioni parade and the fireworks festival held over the waters of Uwajima Bay. See the climax of the festival on July 24, when ushioni and mikoshi shrines parade through the streets. The festival's culmination takes place near Warei Shrine.
Bull sumo fights
See strange bull demons parade through the city, with mock fights taking place between different communities. During the festival, you're sure to catch a togyu bullfight at the Uwajima City Bull Ring. These bullfights are often described as bull sumo.
The final battle
On the final day of the festival, the river in front of Warei Jinja Shrine becomes a battleground. Watch as youths dance around sacred bamboo poles in the Sukagawa River while carrying portable mikoshi shrines. The fight for lucky charms atop bamboo poles ensues as fireworks and torches light up the water.