Warei Taisai Uwajima Ushioni Festival 和霊大祭・うわじま牛鬼まつり

Warei Taisai Festival & Uwajima Ushi-Oni Matsuri
Warei Taisai Festival & Uwajima Ushi-Oni Matsuri

Feel the fever of a monstrously unique festival

Kaifuki flutes, taiko drums, and shouts of excitement fill the streets of Uwajima during the raucous Warei Taisai Uwajima Ushioni Matsuri.

Quick Facts

The festival takes place over three days, from July 22 to July 24

The ushioni bull demons that parade the streets stand up to 6 meters high and are constructed on bamboo frames

The head is a cross between a bull and a demon

How to Get There

Events take place across Uwajima City and venues are accessible on foot from Uwajima Station.

From Matsuyama, take an 80-minute JR Express Uwakai train to Uwajima Station. Warei Jinja Shrine is the hub of the festivities.

Don't Miss

  • Giant, fantastical bull demons parading the streets
  • Fantastic fireworks displays
  • The frenetic finale fight in the Sukagawa River

Festival overview

Head to Kisaiya Road and Ushioni Street on July 22 for the dance festival. On July 23, you can attend the cute kids' ushioni parade and the fireworks festival held over the waters of Uwajima Bay. See the climax of the festival on July 24, when ushioni and mikoshi shrines parade through the streets. The festival's culmination takes place near Warei Shrine.

Bull sumo fights

See strange bull demons parade through the city, with mock fights taking place between different communities. During the festival, you're sure to catch a togyu bullfight at the Uwajima City Bull Ring. These bullfights are often described as bull sumo.

The final battle

On the final day of the festival, the river in front of Warei Jinja Shrine becomes a battleground. Watch as youths dance around sacred bamboo poles in the Sukagawa River while carrying portable mikoshi shrines. The fight for lucky charms atop bamboo poles ensues as fireworks and torches light up the water.

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