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Michinoku Coastal Trail – Expo 2025: Live to Travel, Travel to Live

Michinoku Coastal Trail

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The Michinoku Coastal Trail emerged as a symbol of recovery after the 2011 Great East Japan Earthquake and showcases Tohoku's resilient progress towards recovery and its enduring beauty. Centered around hiking, a journey along the trail offers exploration of unchanged landscapes, connections with local communities, contemplation of life and nature, and the pursuit of sustainable living. Enjoy activities such as kayaking, SUP, and marine adventures, and create moments where the spirit of adventure harmonizes with environmental mindfulness.

Kazumoto Miyagi was originally from the coastal areas affected by the Great East Japan Earthquake and still resides in the area. For more than 10 years, he has been involved in the travel industry at a travel agency in a small city in northern Tohoku that has a mission to "share the lessons of the disaster with the world, pass on traditional history and culture, and revitalize the region through people-to-people exchanges. His main business tasks include producing training programs for students and adults, adventure travel products, etc.

Q1: How does this attraction bring tourists and locals together?

A: Local guides who are well-acquainted with the region lead the trail tour and share insights on disaster lessons, recovery efforts, geographical features, and cultural aspects. Through activities like fishing, experiencing local cuisine, and participating in traditional performances, we prioritize meaningful interactions with the local community, fostering a spirit of gratitude and coexistence with nature. We are dedicated to environmental conservation efforts, community awareness initiatives, and the development of multilingual staff to contribute to the region and enhance cross-cultural exchanges.

Q2: What kind of impressions have you got from visitors?

A: The feedback we've received has been overwhelmingly positive! Visitors are truly enjoying the diverse program, from hiking and biking to immersing themselves in the local culture and history to savoring local cuisine. Participants also expressed surprise at the remaining damage of the tsunami, highlighting how strikingly realistic the experience was. The guides' contributions were also highly appreciated, and we also felt that their multilingual skills and in-depth knowledge of the region made them very attractive to travelers.

Q3: Any message for visitors planning to see Expo 2025?

A: Come experience the preciousness of life and the power of revitalization in the region that has rebuilt and grown after the 2011 Great Disaster. We invite you to experience the story of "Lives," the theme of the Expo, in Tohoku.