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Green Tea Tourism – Expo 2025: Live to Travel, Travel to Live

Green Tea Tourism

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Encircled by Mt. Fuji and the Southern Alps, the Suruga region is abundant in picturesque tea plantations. In this blessed environment, you can visit tea farmers, experience the charm of local tea through a field tour and tea tasting, and enjoy interacting with farmers. Leave the hustle and bustle of the city behind, and unwind in mesmerizing landscapes as you share the wonder of tea. A special time that you can only experience here awaits. Embrace the world of tea!

My name is Takahiro Koyota. In the tea tourism industry, we facilitate connections between customers who wish to visit tea farms, a trend that is increasing in recent years, and meet the farmers themselves. Since each farmer has their own unique speciality and personality, we match customers to farmers who best meet their preferences. By acting as a bridge between customers and farmers, we can contribute to the local industry, which makes the job an incredibly rewarding one.

Q1: How does this attraction bring tourists and locals together?

A: While the Suruga region boasts the largest production and distribution of tea in Japan, it faces challenges such as declining tea consumption and abandonment of tea plantations. Therefore, in order to convey the charm of the region to travelers, we created tea tourism to connect tea farmers with visitors. Typically, tea farmers guide guests through their tea fields, talk about their commitment to tea and the hardships they have experienced, and conclude the tour with a tasting of their homegrown tea. With the help of a guide-interpreter, who is also a Japanese tea instructor, the tour can also provide more in-depth knowledge about tea.

Q2: What kind of impressions have you got from visitors?

A: Those who have actually experienced tea tourism have expressed their delight at the excitement of seeing the tea fields up close and the valuable experience of interacting with the kind farmers. In particular, many were deeply impressed by the tea fields overlooking Mt. Fuji, commenting "This is truly a landscape that symbolizes Japan.”

Q3: Any message for visitors planning to see Expo 2025?

A: Shizuoka is the number one tea-producing region in Japan. The tea industry has been refined into tourism, providing a hospitable place for interaction between farmers living in Shizuoka and tourists. Please come and enjoy a relaxing cup of tea in rich natural surroundings while admiring Mt. Fuji, the symbol of Japan.