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Arita ware – Expo 2025: Live to Travel, Travel to Live

Arita ware

Led by an English-speaking guide, the Arita Ware Treasure Hunt Tour is an immersive experience that allows participants to visit Arita's workshops, where they can learn about the manufacturing techniques of Arita ware in detail, and observe the works of skilled artisans firsthand. Following the workshop visits, the tour leads guests on an exciting treasure hunt to find deadstock ceramics. Through this experience, participants can deeply explore the history and production process of Arita ware while enjoying the thrill of discovering retro pieces to take home.

Local Insights

My name is Toshiki Otsuka. Since 2015, I have been involved in discovering and creating experiential content for tourism revitalization projects in Arita Town, Saga Prefecture. I also collaborate with Arita Town and the Arita Chamber of Commerce and Industry on hometown tax donation programs (Furusato Nouzei) to share the region's traditional industries with the world.

Arita ware and Expo 2025

By learning about the history and production of Arita Ware, a 400-year old practice, and enjoying unexpected encounters with ceramics, you can more deeply understand the importance of passing on traditional crafts to the next generation, which connects to the Expo theme, "Connecting Lives."

Q1: How does this attraction bring tourists and locals together?

A: Through English-speaking guides, we introduce foreign travelers to the techniques of artisans and the background of pottery production, while also facilitating opportunities for meeting and conversing with local residents to enhance communication with the local community.

Q2: What kind of impressions have you got from visitors?

A: Participants in the treasure hunting activity were overjoyed to find retro Arita ware that is not available elsewhere. They were impressed by the history of Arita and its traditional craftsmanship. Some mentioned that they would like to introduce the charm of Arita to their pottery-loving friends upon returning home.

Q3: Any message for visitors planning to see Expo 2025?

A: Through the Expo, we hope you enjoy experiences unique to Japan that you can't find anywhere else and keep the charm of Japan in your hearts.

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