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Upopoy – Expo 2025: Live to Travel, Travel to Live


The Upopoy National Ainu Museum and Park introduces Ainu culture in the grand nature of the adjacent Lake Poroto. Here, visitors can immerse their five senses in Ainu culture with a variety of exhibits and programs, such as Ainu traditional dances and recreations of traditional cise (houses). The craft studio and workshop also offer demonstrations and hands-on experiences of playing musical instruments and making traditional crafts. Even the onsite restaurant serves dishes made with traditional Ainu ingredients. Please visit, and experience the charm of Ainu culture!

Local insights

My name is Satoru Kameda. I joined the company in 2023 and am in charge of visitor attraction and public relations for Upopoy. I work daily on public relations, plan events, and participate in sales at events to promote the facility and encourage people to visit Upopoy and experience the Ainu culture.

Upopoy and Expo 2025

Upopoy’s offerings illustrate the importance of cultural experiences and the inheritance of traditions, both of which represent the Expo theme, "Connecting Lives." By engaging with Ainu's unique traditional dances, music, and crafts that have been passed down for generations, you can truly sense the significance of cultural preservation and exchange.

Q1: How does this attraction bring tourists and locals together?

A: The facility offers a wide variety of hands-on programs that provide opportunities to experience Ainu culture through interactions between staff and visitors. The museum also holds regular events, such as traditional Ainu dances and traditional skills demonstrations, to promote interactions with local folklore (traditions). In addition, we have enhanced communication support, including translators and multilingual audio guides, to ensure smooth communication with domestic and international travelers.

Q2: What kind of impressions have you got from visitors?

A: We have received numerous comments from visitors who were deeply impressed by the candid dialogue regarding the inheritance of Ainu culture, past oppression, and the remarkable efforts toward its revitalization. Many guests have also enjoyed the museum’s variety of content, including cuisine at the restaurant, animations, and live performances, and have expressed appreciation for the exhibits’ extensive English displays.

Q3: Any message for visitors planning to see Expo 2025?

A: A wonderful encounter with Ainu culture awaits you at Upopoy! We invite you to discover the charm of Ainu history and culture to the fullest, and enjoy a heartwarming experience.

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