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Matsusaka Beef Sukiyaki Experience

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Savor the heritage of Matsusaka with a regional spin on sukiyaki incorporating their world-class beef, all while wearing locally made kimono

Mie Prefecture



Experience the flavors of the city of Matsusaka at the historic Utsukushiya Higashimura kimono shop. Here, visitors can dine on a local version of succulent sukiyaki made with Matsusaka beef, one of the nation’s three most famous brands of wagyu, all while donning a stylish, striped kimono made from indigo-dyed Matsusaka-momen cotton, a traditional craft of the area.

Each aspect of the workshop offers a look into the city’s heritage. Highly sought-after Matsusaka beef, with its distinct refined, marbled texture, is regarded as an edible work of art. Meanwhile, Matsusaka-momen cotton was a coveted commodity in the Edo period, with merchants from the city selling some 500,000 tan (a unit of fabric measuring 28.8 centimeters by 10 meters) to around 1 million residents of Edo (the former name of Tokyo).

Draped in distinguished Matsusaka-momen kimono, dive deep into the regional culinary culture as you learn and master the ideal approach to cooking and eating world-class Matsusaka beef throughout this unique cultural experience.


How to get there


From Nagoya Station, take the JR Rapid Train Kaisoku Mie or the Kintetsu Limited Express to Matsusaka Station (about 1 hour 10 minutes).
The shop is about 10 minutes on foot from Matsusaka Station.


1940 Nakamachi, Matsusaka-shi, Mie-ken


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