Omotesando & Aoyama 表参道＆青山
Tokyo's Champs-Élysées, Aoyama and Omotesando are luxury urban attractions
If Harajuku is the youth-oriented fashion capital of Tokyo, then the Omotesando and Aoyama areas offer a more relaxed atmosphere for sophisticated adults. Filled with high-end fashion boutiques, groundbreaking design houses, and perhaps the fanciest cafe culture in all of Japan, spending a lot of time (and a lot of money) is easy to do when visiting this trendy pocket of the city.
- Seeing what Tokyo's trendsetters are wearing this season while shopping on Cat Street
- Souvenir shopping at Oriental Bazaar and Kiddy Land, which retain their post-war atmosphere
- Contemporary art and fashion gallery Espace, on the 7th floor of the Louis Vuitton Omotesando building
How to Get There
The main avenue of Omotesando is located outside Omotesando Station on the Chiyoda Line, Ginza Line and Hanzomon Line.
If you're traveling via the JR Yamanote Line, get off at Harajuku Station and take the scenic walk down the tree-lined boulevard just to the right of Harajuku's main drag, Takeshita Dori, and you'll find Omotesando.
Omotesando Hills, a shopping complex with style
Some consider it part of Harajuku itself, but Omotesando's high-end shopping and secluded designer stores separate it from the bold, candy-coated streets of Harajuku's Takeshita Dori. The cosmopolitan street is often compared to Paris's Champs-Élysées, and its crowning jewel is the shopping complex Omotesando Hills.
If shopping were a sport, then Omotesando Hills would host the Olympics. Designed by famous Japanese architect Tadao Ando, best known for Church of the Light, the massive open halls are sometimes called the "Omotesando-within-Omotesando." With over 75 stores that sell the latest high-end clothing, beauty products, and accessories, as well as exhibition spaces and a floor of cafes and restaurants, there's something for everyone under this meticulously designed roof.
Get into the newest trends at Cat Street
Moving out into the open and across the boulevard; it's time to check out Cat Street. Though not a street filled with cute kittens (you'll have to go to neighboring Harajuku for those), Cat Street is the runway through which the area's fashion-forward youth show off their looks while searching for the next.
Running from north to south through the middle of Omotesando and Harajuku , this street is often considered the retail and design heart of the area. Though it does house some of the most famous names in contemporary fashion, one shop you can't miss in the area is RAGTAG. A local business, this store is home to some of the best new and vintage Japanese-brand designer wear you'll be able to find anywhere in the world. If you're chasing a special Issey Miyake piece or want to get ahold of some Comme des Garçons on the cheap, a trip to RAGTAG is recommended.
Couture cafe culture
What good is shopping for stunning fashion if you can't show off your recent purchases in public? Offering a wide selection of international and local options, a visit to the high-end suburb isn't complete without a luxurious cafe treat to really enhance the Parisian vibe.
With al fresco dining aplenty, Omotesando's streets are the perfect spot to people-watch and fashionista-spot when the sun is out. For great coffee, don't miss out on Oakland-import Blue Bottle Coffee, and for French cuisine with a Japanese twist check out Aoyama Flower Market Tea House.
Farmers market in a fashion world
Though Tokyo is one of the most densely populated urban areas in the world, the city still manages to squeeze in green spaces and outdoor events. Walking from Omotesando crossing towards Shibuya , you'll find a farmer's market nestled on the grounds of The United Nations University.
Featuring some of the finest produce from the wider Kanto region , the market is open most weekends from the early morning. The site also seasonally hosts the famous Coffee Festival, where you can line up to taste the best brews the world has to offer.
* The information on this page may be subject to change due to COVID-19.