To better convey the brand concept that Japan’s creative spirit drives businesses forward, Japan National Tourism Organization (JNTO) has enhanced their branding campaign: Japan. Meetings & Events – New ideas start here.
Japan’s unique culture and advanced technology, together with the opportunity for interaction with Japanese academic, business and industrial communities, offer event participants inspiration and insight which encourages business growth. The campaign highlights Japan’s advantage as an innovative and exciting business events destination with the tagline: New ideas start here.
More and more highly respected international organizations are choosing Japan to host their key events. Japan will host the 2019 Rugby World Cup and the following year will bring the Olympic and Paralympic Games to Tokyo. These global events are driving development and attracting more and more attention from all sectors of the meetings industry. IAPCO chose Japan as the host for its Council Meetings and Annual Meeting & General Assembly in 2017. “We should take this great opportunity to promote Japan as a business events destination, so that even more events and meetings will visit Japan after 2020”, says Etsuko Kawasaki, Executive Director of Japan Convention Bureau.
In February, JNTO launched a newly re-designed website where meeting planners can find planning tips and ideas, while exploring the exciting and inspirational opportunities that can only be found in Japan: https://www.japanmeetings.org/. JNTO is also closely collaborating with international industry associations including MPI and PCMA to reach prominent professionals in the industry, while implementing a new digital marketing strategy across social media platforms including LinkedIn.
This brand campaign will continue for three years and is expected to contribute toward achieving the ambitious governmental target that Japan will gain a lot of visitors, knowledge and investment from overseas by inviting international conferences and establishing a strong presence as the No. 1 destination in Asia by 2030.
