Welcome to the JNTO London Trade website

In 2018, 334,000 UK travellers visited Japan (an increase of 7.6% compared to 2017 ) - the highest amongst European countries. According to our research, travellers visit the country looking to experience a wide variety of Japanese food, cultural experiences, breathtaking scenery, shopping, to enjoy the Japanese lifestyle and to explore Japan's incredible futuristic cities.

This site is designed to provide trade professionals with the knowledge and contacts they need to start selling Japan. Listed are travel companies handling Japan travel in Denmark, Finland, Iceland, Israel, the Netherlands, Norway, Sweden, Turkey, United Kingdom, and English-speaking areas of Africa and the Middle East.

Contact: trade_uk@jnto.go.jp