For Trade Travel professionals

Welcome to the

JNTO London Trade website


This site is designed to provide trade professionals with the knowledge and contacts they need to start selling Japan. Listed are travel companies handling Japan travel in Denmark, Finland, Iceland, Israel, the Netherlands, Norway, Sweden, Turkey, United Kingdom, and English-speaking areas of Africa and the Middle East. If your country is not included, see here to find out the JNTO overseas offices in charge of your area.


424,200 UK visitors travelled to Japan in 2019, which is 27% more than in the same period last year. This massive increase is due to the dedication of the RWC spectators. But in general, UK tour operators reported to us that Japan products have become very popular and sales are going so well. According to our research, travellers visit Japan looking to experience a wide variety of Japanese food, traditions, breathtaking scenery, and to explore Japan's futuristic cities.


Japan Online Training for travel professionals


Don't know about Japan? Nothing to worry. Try JNTO online training and learn about Japan in no time.
For agents in the UK, Denmark, Finland, Iceland, Israel, Norway, Sweden, Turkey, and English-speaking areas of Africa and the Middle East.
For agents in the Netherlands


Thank you for interested in Japan, and I hope this site helps product developments.