Iwate Embrace nature’s bounty on your plate

A Culinary Journey in Iwate

Located in the northeastern part of Japan's Honshu island, Iwate Prefecture is  rich in natural beauty and culinary heritage. Bounded by the Pacific Ocean to the east and the Kitakami Mountains to the west, Iwate's varied landscape creates an ideal environment for diverse agricultural activities. The climate, characterized by cold winters and warm summers, fosters the growth of high-quality produce. 

Iwate is renowned for its Maesawa beef, a premium wagyu known for its tenderness and rich flavour, as well as its fresh seafood, including the famous Sanriku oysters and sea urchins. The fertile land yields exquisite apples, adding to the region's agricultural fame.

Traditional dishes such as Wanko soba, a unique and fun dining experience where small bowls of soba noodles are continually served, showcase Iwate's rich culinary culture. The prefecture is also celebrated for its sake, brewed using the pure waters from mountain streams. From the serene countryside to vibrant local markets, Iwate offers a taste of Japan's authentic rural charm. 

Let’s dive into the flavours of Iwate and savour the essence of this captivating prefecture.

Wanko soba (Endless bowls of soba)

What it is (Ingredients)
Wanko Soba is a unique and fun dining experience from Iwate, featuring small, endlessly replenished bowls of soba noodles. Buckwheat noodles (soba) are served in small bowls, accompanied by a variety of toppings and condiments such as green onions, grated radish, wasabi, and dipping sauces. Each bowl contains just a mouthful of noodles, encouraging diners to eat as many bowls as they can. 

Please note: If you're uncertain about having a buckwheat allergy, please be cautious when trying soba in Japan. It's important to watch for any symptoms such as itching or swelling. Consulting with a healthcare provider beforehand is a good idea if you have any concerns.

History/Origin
The tradition of Wanko Soba dates back to the Edo period, originating in Hanamaki and Morioka cities in Iwate. It is believed to have started as a way to welcome guests, symbolizing hospitality and abundance. The term "wanko" refers to a small wooden bowl, and the practice has evolved into a popular competitive eating attraction, where participants see how many bowls they can consume.

Where to Eat
You can experience Wanko Soba at specialty restaurants in Iwate Prefecture, particularly in Morioka and Hanamaki. These restaurants offer the full Wanko Soba experience, complete with servers who quickly refill your bowl until you signal that you are finished by closing the lid of the bowl. The atmosphere is lively and engaging, making it a memorable dining experience.

When to Eat
Wanko Soba is enjoyed year-round. The challenge of eating as many bowls as possible adds an element of fun and excitement to any occasion.

Dive into the lively tradition of Wanko Soba and enjoy endless bowls of delicious soba noodles in Iwate, a unique culinary experience that combines fun, flavour, and a touch of history.
 

Maezawa beef

What it is
Maezawa beef is a highly regarded beef brand from Iwate, known for its exceptional quality and flavor. Raised in the Maezawa region of Iwate, this beef comes from Japanese Black cattle (Wagyu) that are carefully bred and raised under strict standards to ensure superior marbling and tenderness. 

History/Origin
The history of Maezawa beef dates back to efforts in Iwate to develop premium Wagyu beef. The cattle are raised in a favourable environment, with clean air and water, and fed a high-quality diet that contributes to the beef's rich flavour and melt-in-your-mouth texture. Maezawa beef has gained recognition for its consistent quality and is celebrated as a local specialty.

Where to Eat
You can enjoy Maezawa beef at specialty restaurants and high-end dining establishments throughout Iwate Prefecture, particularly in Morioka and the Maezawa region itself. Many restaurants offer various cuts of Maezawa beef, prepared in traditional Japanese culinary styles to showcase its exceptional taste and texture.

When to Eat
Maezawa beef is a gourmet delight that can be savoured year-round. It is ideal for special occasions, celebrations, or whenever you desire a premium dining experience. Whether enjoying it with family or friends, Maezawa beef promises a luxurious treat that embodies the best of Japanese Wagyu.

Discover the unparalleled taste and quality of Maezawa beef, an epitome of Japanese Wagyu excellence from Iwate.