20 December, 2018
Travel+Leisure Magazine announced on November 14th that Japan is its 2018 Destination of the Year 
.
The magazine choose Japan for the diversity of tourism attractions, its blend of tradition and modernity, delicious cuisine and more. The magazine also noted International visitors to Japan have also elevated the destination in recent years.
The number of international tourists to Japan hit 28.69 million last year at record pace.
The brand highly evaluated its harmonious blend of tradition and modality.
"Our audience is passionate about Japan because it offers such a rich, well-rounded travel experience: you can learn about centuries-old culture and tradition while taking in cutting-edge architecture and exquisite food." said Jacqueline Gifford, editor-in-chief of Travel + Leisure.
The brand's editors cited Tokyo for being one of the leading fashion capitals in the world with its creativity and individuality. The editor also mentioned that its rich cultural history and delicious foods are also a key reason international people want to visit Japan.
Not only major cities like Tokyo , Osaka and Kyoto , the locals are also attracting more international tourists.
The editor said, "Japan is one of the world's fastest growing destinations for travelers, who are now pushing beyond the major cities of Tokyo and Kyoto into all corners of the country".
"And it is the people, of course, who make a destination: the graciousness and hospitality of the locals are something that truly resonates with our readers".
The travel publication has released a new monthly series in celebration of this announcement called "Locals". This series will allow true travelers to get the insider scoop on what it's like to live in a place, rather than just see it as a tourist.
The first episode, "Eat Ramen Like a Local", is available on Instagram TV and TravelandLeisure.com
