The Koiji Coast runs along the northeast of Noto Peninsula and is a great place to stop and enjoy the views, watch the sunset, and perhaps ponder the legendary tragic story of the two lovers who died here.
Since this stretch of coastline is in a remote part of Noto Peninsula in Ishikawa Prefecture, a rental car or private vehicle is recommended.
The name Koiji means “path to love”
Koiji Beach is part of Enmusubi Beach, which means "making connections with others"
Koiji Beach gets its name from a tragic ancient love story in which two lovers were deceived by a jealous suitor, resulting in an accidental death and suicide that seems rather Shakespearean.
Despite the tragedy of this local legend, other area place names have more pleasant connotations. For example, the coastline here is called Enmusubi, conveying the idea of making harmonious connections with others.
Similarly, Bentenjima, a small island just off the coast of the beach, is named for Benten (short for Benzaiten), one of the seven lucky gods of good fortune and the goddess of water, time, and music.
Bentenjima lies peacefully in the bay, with a small torii Shinto gate stands on the water in front of it, making for an attractive scene.
Of the many Noto Kiriko Festivals held on the Noto Peninsula in summer, Koiji Fire Festival is one of the most enchanting. The original festival began with a bonfire lit for the souls of the two lovers on the beach.
Today the festival is held on the third Sunday in July every year. Young people carry two large kiriko lantern floats, representing the two lovers into the sea. Fireworks on the beach are set off to form giant Japanese characters.
The Koiji Coast is about an hour's drive from Wajima, and 90 minutes from Wakura Onsen. There are rustic inns, cabins, and campsites to stay at in the surrounding area, making for a relaxing and enjoyable retreat among natural scenery.