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Regions of Japan

Hokkaido Tohoku Hokuriku
Shinetsu
Kanto Tokai Kansai Chugoku Shikoku Kyushu Okinawa Islands SAPPORO TOKYO NAGOYA OSAKA FUKUOKA FURANO KUSHIRO AOMORI SENDAI FUKUSHIMA NIKKO HAKONE SADO TAKAYAMA KANAZAWA ISE KYOTO NARA HIROSHIMA NAGASAKI KAGOSHIMA NAHA
Hokkaido
Hokkaido
  • Hokkaido
Japan's great white north offers wild, white winters and bountiful summers—a haven for dedicated foodies, nature lovers and outdoor adventure fans seeking an adrenaline rush Japan's great white north offers wild, white winters and bountiful summers—a haven for dedicated foodies, nature lovers and outdoor adventure fans seeking an adrenaline rush
Tohoku
Tohoku
  • Aomori
  • Akita
  • Iwate
  • Yamagata
  • Miyagi
  • Fukushima
Fearsome festivals, fresh powder snow and vast fruit orchards—the rugged territory of Tohoku offers a new perspective on travel in Japan Fearsome festivals, fresh powder snow and vast fruit orchards—the rugged territory of Tohoku offers a new perspective on travel in Japan
Hokuriku Shinetsu
Hokuriku Shinetsu
  • Niigata
  • Toyama
  • Ishikawa
  • Fukui
  • Nagano
An easily accessible slice of rural Japan offering unrivaled mountainscapes and coastlines, endless outdoor adventure and amazing ocean fare An easily accessible slice of rural Japan offering unrivaled mountainscapes and coastlines, endless outdoor adventure and amazing ocean fare
Kanto
Kanto
  • Tokyo
  • Kanagawa
  • Chiba
  • Saitama
  • Ibaraki
  • Tochigi
  • Gunma
Jump from the neon glow of Tokyo to Gunma's mountain retreats, Kamakura's cultural heritage and the Ogasawara Islands' exotic wildlife Jump from the neon glow of Tokyo to Gunma's mountain retreats, Kamakura's cultural heritage and the Ogasawara Islands' exotic wildlife
Tokai
Tokai
  • Yamanashi
  • Shizuoka
  • Gifu
  • Aichi
  • Mie
Hallmark attractions such as Mt. Fuji and Takayama coexist with major cities and famous heritage in the center of Japan Hallmark attractions such as Mt. Fuji and Takayama coexist with major cities and famous heritage in the center of Japan
Kansai
Kansai
  • Kyoto
  • Osaka
  • Shiga
  • Hyogo
  • Nara
  • Wakayama
The Kansai region is one of contrasts, from the glittering lights of Osaka and Kobe to the cultural treasures of Kyoto and Nara The Kansai region is one of contrasts, from the glittering lights of Osaka and Kobe to the cultural treasures of Kyoto and Nara
Chugoku
Chugoku
  • Tottori
  • Shimane
  • Okayama
  • Hiroshima
  • Yamaguchi
Welcome to Japan's less-explored western frontier, where the weather is warmer and the pace of life is slower Welcome to Japan's less-explored western frontier, where the weather is warmer and the pace of life is slower
Shikoku
Shikoku
  • Tokushima
  • Kagawa
  • Ehime
  • Kochi
Island-hopping, cycling, soul-warming spiritual strolling and red-hot dancing—the island of Shikoku gets you up and moving Island-hopping, cycling, soul-warming spiritual strolling and red-hot dancing—the island of Shikoku gets you up and moving
Kyushu
Kyushu
  • Fukuoka
  • Saga
  • Nagasaki
  • Oita
  • Kumamoto
  • Miyazaki
  • Kagoshima
The southern island of Kyushu is home to hot springs, rugged geography, undeveloped beaches and volcanoes ranging from sleepy to smoky The southern island of Kyushu is home to hot springs, rugged geography, undeveloped beaches and volcanoes ranging from sleepy to smoky
Okinawa
Okinawa
  • Okinawa
Fly to Okinawa and discover a distinct island culture born of subtropical sun, white sand, coral, mangrove jungles and the age of the Ryukyu Kings Fly to Okinawa and discover a distinct island culture born of subtropical sun, white sand, coral, mangrove jungles and the age of the Ryukyu Kings

Nature

Koiji Coast 恋路海岸

A gorgeous stretch of coastline named for two ill-fated lovers

The Koiji Coast runs along the northeast of Noto Peninsula and is a great place to stop and enjoy the views, watch the sunset, and perhaps ponder the legendary tragic story of the two lovers who died here.

Don't Miss

  • The Koiji Fire Festival, one of the Noto Kiriko festivals
  • Watching the sunset from the sands

How to Get There

Since this stretch of coastline is in a remote part of Noto Peninsula in Ishikawa Prefecture, a rental car or private vehicle is recommended.

Quick Facts

The name Koiji means “path to love”

Koiji Beach is part of Enmusubi Beach, which means "making connections with others"

A tale of deathly devotion

Koiji Beach gets its name from a tragic ancient love story in which two lovers were deceived by a jealous suitor, resulting in an accidental death and suicide that seems rather Shakespearean.

Despite the tragedy of this local legend, other area place names have more pleasant connotations. For example, the coastline here is called Enmusubi, conveying the idea of making harmonious connections with others.

Similarly, Bentenjima, a small island just off the coast of the beach, is named for Benten (short for Benzaiten), one of the seven lucky gods of good fortune and the goddess of water, time, and music.

Bentenjima lies peacefully in the bay, with a small torii Shinto gate stands on the water in front of it, making for an attractive scene.

A fire festival to console the lovers' souls

Of the many Noto Kiriko Festivals held on the Noto Peninsula in summer, Koiji Fire Festival is one of the most enchanting. The original festival began with a bonfire lit for the souls of the two lovers on the beach.

Today the festival is held on the third Sunday in July every year. Young people carry two large kiriko lantern floats, representing the two lovers into the sea. Fireworks on the beach are set off to form giant Japanese characters.

Around Koiji

The Koiji Coast is about an hour's drive from Wajima, and 90 minutes from Wakura Onsen. There are rustic inns, cabins, and campsites to stay at in the surrounding area, making for a relaxing and enjoyable retreat among natural scenery.