Festivals & Events
Shinjo Festival 新庄まつり
Shinjo Matsuri is a feast for the eyes and belly
Each August, Shinjo in Yamagata Prefecture stages one of the largest festivals in northern Japan. Come and join Yamagata locals as parades of colorful floats and the sound of taiko drums and flutes fill the streets of Shinjo.
How to Get There
The festival site is within walking distance of Shinjo Station. Shinjo can be reached in about three and a half hours from Tokyo on the Yamagata Shinkansen .
The Shinjo Matsuri has been certified as a UNESCO Intangible Cultural Heritage
Approximately half a million visitors attend this festival
The floats are inspired by themes from kabuki performances
A three-day party
This festival takes place over the course of three days in three stages: the night festival, the main festival, and the final festival. For exact dates, check out the official website .
The floats are accompanied by local groups of musicians and dancers. Groups face off in traditional song and dance performances. Don't be shy about cheering on different groups as they perform.
Snack on local treats
Be sure to visit some of the festival's 400 food stalls. The festival boasts an impressive variety of Japanese food and drink.
Stars of the show
The mesmerizing floats are works of art. They each represent a different character, animal, or historical figure from Japanese folklore.
Proudly displayed throughout the event, the floats are constructed by various municipalities within the city through the course of the year.