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Wakayama voted as sustainability destination winner in "Best in Travel 2021” of Lonely Planet’s Reader’s Choice Awards

Wakayama Prefecture is highly coveted for its profoundly unique destinations of spectacular natural beauty and spiritual energy including the Kumano Kodo pilgrimage and Koyasan mountain, as well as countless experiences offered from invigorating stand-up river rafting to exploring the origin of soy sauce. Besides dynamic primeval forests and mountains, revitalizing hot springs, the rocky isthmus of Kushimoto and the marble white limestone shores of Shirahama, the fact that tourism resources have been maintained in a sustainable manner is the reason why this region continues to inspire travellers and is recognized with this distinct honour.


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