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Experience

  • Guides to Japan

    Find a variety of guides to Japan that cover just about every corner, from the quiet, undisturbed areas of Japan to the lively and well-known attractions.

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  • Stories of Japan

    Take a look through our stories about Japan to discover something new you didn't expect. The more you read about Japan, the more you realise there's always something more.

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  • The Other Side of Japan

    The Japan less travelled is filled with beauty, adventure and things to see and do that most have never seen or done.

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  • 100+ Experiences in Japan

    Let us guide you deeper into the heart of Japan. Meet apprentice geisha, stay overnight in a temple, raft through an epic gorge, take a private cooking lesson, rock out at a music festival or just relax on a hidden beach

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  • Ski Japan

    With mountains of powder snow to discover and over 600 resorts to choose from, Japan is the perfect placeto discover incredible skiing. Whether in Hokkaido, Nagano, Niigata or Tohoku, you’ll find slopes for all skill levels and resorts that are the perfect base to recharge.

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  • Hot Springs (Onsen)

    Take a dive into the world of natural hot springs, found all across Japan and said to have healing properties. Learn about the different areas that are renowned for being the best in Japan.

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  • Sakura (Cherry Blossoms) of Japan

    Each year, the Japanese people gather together to watch the sakura bloom throughout March to April and observe how at the peak of their beauty, the blossoms start to fall.

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  • Autumn Leaves (Koyo) of Japan

    Japan’s autumn colours (koyo) are one of the country’s best kept secrets. While sakura (cherry blossoms) in spring gets most of the attention, nature puts on an equally spectacular show in autumn.

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  • Spring in Japan

    As the mountain snows begin to recede and signs of new growth emerge on previously bare trees, a sense of excitement starts to take hold in anticipation of the warmer weather and imminent cherry blossom season.

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  • Summer in Japan

    Summer in Japan is full of fireworks, festivals and fun in the sun. From climbing the iconic Mt Fuji to relaxing on a tropical beach, discover what exciting experiences await in the warmer months.

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  • Winter in Japan

    Japan in winter is more than just skiing and snowboarding. Take a look at all these other activities that you can experience whilst enjoying a winter wonderland.

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  • Autumn in Japan

    As summer transitions to autumn, Japan begins to cool down, offering temperate weather that's perfect for outdoor walks. From mid-November to early December, the trees turn vivid hues of red, orange, and yellow.

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  • Adventures in Japan

    With rich emotive landscapes and vistas that have inspired explorers, artists, warriors, travellers and even Emperors for centuries, Japan is the perfect canvas on which to launch an adventure of endless discovery.

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  • Arts

    The art of Japan, whether forged in the traditional methods developed over thousands of years in isolation or crafted meticulously for emerging contemporary mediums, is renowned, appreciated and on display right around the world.

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  • Attractions

    Across Japan, you will find cultural heritage of the highest international standards. See industry-leading architecture and design, and witness a highly seasonal aesthetic in everything from picture-perfect gardens to departments stores and cuisine.

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  • Cuisine

    So revered is Japan’s cuisine that you can find it almost anywhere in the world, whether it’s your local sushi train or a bar that’s serving sake. Despite this, absolutely nothing compares to the quality and variety of cuisine you can enjoy when in Japan.

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  • Culture

    Japan is renowned worldwide as a nation steeped in a culture that combines both tradition and modernity. Thousands of years as an isolated island country allowed Japan to undergo various cultural evolutions in solitude, creating a truly unique traditional culture.

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  • Diving

    Take a look into this ultimate guide for Japan Diving, with information for diving locations ranging from the northernmost island of Hokkaido all the way down to the southern Okinawan islands.

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  • Family Travel

    Whether it’s extraordinary zoos and aquariums, the most technologically advanced theme parks in the world, inspiring and unique nature, the award winning educational and interactive museums, or just experiencing the home of Nintendo, Helly Kitty and the Samurai...

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  • History

    Explore World Heritage sites including Himeiji Castle, Hiroshima Peace Memorial, and the historic villages of Shirakawa-go and Gokayama and so much more.

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  • Festivals & Events of Japan

    Festivals, known in Japanese as matsuri, are deeply embedded into Japan's culture and range from the small and peaceful to the large and fiery.

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  • Luxury  

    Luxury comes easily to Japan. Attention to detail and an innate ability to anticipate the needs of others make exceptional experiences an everyday occurrence.

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  • Mt Fuji Guide

    Sacred, singular and spectacular, Mt. Fuji is nothing short of awe-inspiring and rightfully one of the country’s most notable attractions.

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  • Mountains & Highlands

    Explore the many wondrous mountains and highlands found all across Japan. Ranging from hiking to pilgrimages, there's more to the outdoors in Japan than you would expect.

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  • National Parks of Japan  

    Learn about the 34 areas of Japan that have been designated national parks, ranging from magnificent mountains, waterfalls and dense forests to active volcanoes, emerald blue oceans and wildlife sanctuaries.

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  • Nature

    Explore Tokyo's greener side with an easy day trip, head to the coastal regions for stunning beaches and saw-toothed coastline, or go deep into the mountains for some serious trekking.

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  • Relaxation

    A soak in the warm waters is a dip into traditional Japanese culture, and offers relaxation for body and soul. If you are on a slightly stricter budget, head to one of the many immaculate gardens to wander around the grounds built for the very purpose of relaxation.

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  • Shopping in Japan

    From meticulously crafted designer fashion both local and international, to high tech gadgetry and quirky gift items; there is always something that catches your eye when shopping in Japan.

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  • World Heritage Sites

    Japan’s UNESCO World Heritage Site portfolio covers both cultural and natural sites of exceptional value. These sites range from Shiretoko National Park in the north island of Hokkaido, the centrally located temple complexes of Kyoto, Nara and Nikko, and the vibrantly colored castles of Okinawa.

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  • All things to do

    If you're not sure what you want to see or do, here's where you can go to discover the full range of amazing things to experience across Japan.

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