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Travel Trade

Resources for Travel Agents and Tour Operators


This section is for travel agents, wholesale, retail and tour operators. See below for a complete list of the information available. Some information can be downloaded in PDF format. We hope you find these pages useful!


Brochures, maps and posters


We can provide you with hard-copy brochures and maps for your own reference as well as for your clients' information packs, and posters for you to display in store or at client evenings you hold. Please contact us if you would like us to send you materials. Be sure to let us know what cities/regions or themes you are interested in and provide your postal address.


You can also find some digital brochures here as well as as on the JNTO Travel Brochures website.




  • Online training programme
    Certification available at three levels: Japan Travel Specialist (beginner), Master of Japan Travel (intermediate) and Japan Travel Guru (advanced)


Webinar series


Supplementing the E-learning series with training videos to further deepen your knowledge of Japan.


Individual episodes

  • Episode 1: Introduction to Japan
  • Episode 2: Japan's Regions and Model Routes (+ partner Hoshino Resorts TOMAMU)
  • Episode 3: Key Rail and Transport Passes (+ partner Tokyo Metropolitan Government)
  • Episode 4: Luxury & Wellness in Greater Kansai (+ partner Prince Hotels & Resorts)
  • Episode 5: Art-Lover's Paradise: Western Japan (+ partner Oita Prefecture)
  • Episode 6: Introduction to Kyushu: Endless Energy and Wild Beauty (+ partner Fukuoka Prefecture)
  • Episode 7: Introduction to Shikoku through its history and natural wonders
  • Episode 8: Introduction to Hokkaido - Green Season Activities
  • Episode 9: Japan's Ski & Snowboard Regions (+ partner Nagano Prefecture)
  • Episode 10: Cycling Destinations Around Japan
  • Episode 11: Family Travel in the Kanto Region
  • Episode 12: Resort Destinations Part 1: Waterfront & Mountainous Resorts (+ partner Okinawa Prefecture)
  • Episode 13: Resort Destinations Part 2: Onsen Towns, Glamping and City Stays (+ partner Toyooka City/Kinosaki Onsen) 
  • Episode 14: National Parks (+ partners Tokyu Hotels and Shizuoka Prefecture) - premiering Thu 05 November 11am AEDT


(*Note: Episodes with a partner supplier begin with a JNTO presentation and end with partner content. They are not branded or sponsored.)




We send the latest trade news about upcoming events and promotions to travel professionals in our monthly e-newsletter: ‘Japan Travel Trade Newsletter’.


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See below for the leisure trade newsletter archives. For business events (MICE) industry professionals, please see our Meetings & Events page for archives of the Japan Meetings & Events Newsletter.





List your contacts and products


We introduce a list of tour operators based in Australia and New Zealand, and their associated Japan products, on our website. Contact us to learn more.



Japan Travel Trade Newsletter Archives