JNTO

HOME Back

Stories of Japan

Sides to Japan worth sharing

The more you read about Japan, the more you realise there is always something fascinating to discover.

9 spectacular places to see cherry blossoms in Japan

9 spectacular places to see cherry blossoms in Japan Sakura (cherry blossom) season in Japan is an unmissable event. As it nears springtime, it’s time to grab your camera and get ready for an utterly amazing sakura season! More Info

7 traditional crafts and souvenirs from different regions in Japan

7 traditional crafts and souvenirs from different regions in Japan Japan is a country with a rich and varied tradition of crafts and folk arts that capture the spirit and essence of the Japanese experience and culture. More Info

10 family-friendly places you won’t want to miss in Japan

10 family-friendly places you won’t want to miss in Japan With an abundance of amusement parks, museums and attractions, Japan has a plethora of fun and thrilling activities for children and adults to enjoy. More Info

8 attractions for car and motorbike enthusiasts visiting Japan

8 attractions for car and motorbike enthusiasts visiting Japan If you’re a fan of Japanese cars, such as Toyota, Mazda, Nissan and Honda – or motorbikes like Kawasaki and Yamaha – there is a museum or attraction in Japan for you. Here’s your ultimate car and motorbike enthusiast’s guide to Japan. More Info

7 tattoo-friendly onsen in Japan

7 tattoo-friendly onsen in Japan Japan’s onsen (natural hot springs) have been part of Japanese culture for thousands of years. A naturally occurring geothermal phenomenon found throughout Japan, onsen are the ultimate bathing experience. More Info

9 spectacular places to see autumn leaves in Japan

9 spectacular places to see autumn leaves in Japan Discover the Japanese tradition of momiji-gari and the best places to see koyo! Autumn is the time of year when things slow down, the days get shorter and the temperature drops. It’s a time for getting cosy. But in Japan, it’s also a great time to get outdoors! More Info

7 places you would have never guessed are in Japan

7 places you would have never guessed are in Japan You’ll feel like you’ve taken a round-the-world trip after visiting these amazing spots in Japan! We’ve put together a list of unique places worth visiting that you might never have guessed are in Japan and will make you want to return again and again! More Info

8 must-dos for a Japanese summer to remember

8 must-dos for a Japanese summer to remember Experience 8 things that make for a sensational summer in Japan. From centuries-old cultural festivals to world-class fireworks displays, there is an abundance of amazing things to experience to ensure you have a Japanese summer to remember. Here are 8 must-dos for your itinerary. More Info

6 Japanese hikes to take your breath away

6 Japanese hikes to take your breath away Find out for yourself why trekking in Japan has become so popular. We’ve chosen six stunning hikes for your next holiday in Japan that are suitable for most fitness levels, but might just lift you out of your comfort zone for a few hours. More Info

An Insider’s Guide to the Shinetsu Trail

An Insider’s Guide to the Shinetsu Trail Diverse landscapes and untouched nature await in this hiker’s paradise. More Info

An Insider’s Guide to Unzen Amakusa National Park

An Insider’s Guide to Unzen Amakusa National Park Through the eyes of a local ranger, uncover the volcanic landscapes, diverse ecosystem and thriving culinary culture of one of Japan’s national parks. More Info

An Insider’s Guide to Kagaya Ryokan

An Insider’s Guide to Kagaya Ryokan Go behind the scenes of an award-winning ryokan to discover why it’s one of the most respected and loved establishments in Japan. Plus, how to make the most out of a ryokan stay, as well as tips on onsen etiquette. More Info

The Art of Ikebana

The Art of Ikebana Discover the origins, philosophy and purpose behind the elegant art of ikebana in part two of our Masters Series. More Info

An Insider's Guide to Soba

An Insider's Guide to Soba Get a taste of the dedication that goes into mastering Japanese soba. More Info

The Art of Japanese Tea Ceremony

The Art of Japanese Tea Ceremony Both an art and an age-old tradition, discover the fascinating history of the tea ceremony as we take you behind the scenes of Jikoin, Japan's famous 'tea ceremony temple'. More Info

An Insider's Guide to Yakushima

An Insider's Guide to Yakushima Discover Yakushima from the eyes of a local—one of Japan's first UNESCO Natural World Heritage Sites, home to ancient forests, breathtaking beaches and the country’s largest sea turtle nesting site. More Info

The Insider's Guide to Yanagawa

The Insider's Guide to Yanagawa Fukuoka Prefecture’s city of Yanagawa is renowned for its hundreds of kilometres of canals. What better way to gain an insight into the city’s rich history, vibrant festivals and traditional fare, than hearing from a local sendo-san (boatman)? More Info

The Other Side of Japan

The Other Side of Japan Regional Japan is filled with beauty, adventure and things to see and do that most have never seen or done. Start exploring the other side of Japan right now. More Info

Avoid the crowds on the other side of Japan

Avoid the crowds on the other side of Japan Here's a handful of spots where you can experience the ‘real deal’ Japan without having to stand shoulder to shoulder with your fellow travellers. More Info

The 7 Prefectures Japanese Love to Visit

The 7 Prefectures Japanese Love to Visit Have you ever wondered where Japanese go on holiday in Japan? Here are 7 coveted places in Japan that hold a special place in the hearts of its people. More Info

The side of Japan you won’t find on Instagram

The side of Japan you won’t find on Instagram We've found seven unique places in Japan that remain unshared and unexposed in the best possible way. More Info

Exploring Japan’s ‘Dark Side’

Exploring Japan’s ‘Dark Side’ Here are 7 do-not-miss after-dark activities that can be experienced throughout the year across the regions. More Info

Top 10 Unique Flavours to Explore in Japan

Top 10 Unique Flavours to Explore in Japan You might know what wasabi and miso tastes like, but what about Kinako or Sakura? More Info

Discovering Karuizawa

Discovering Karuizawa A short trip from Tokyo, this mountain resort town is the perfect getaway for nature lovers, outdoor adventurers and those who like a little luxury in their travels. More Info

Please Choose Your Language

Browse the JNTO site in one of multiple languages