Japan National Tourism Organization (JNTO) has appointed Julie King & Associates as destination representative in the New Zealand market.
The agreement will see Julie King & Associates actively work across all facets of the travel industry including but not limited to: wholesale, retail, MICE, corporate, airline stakeholders as well as media partners in New Zealand to strengthen overall awareness of Japan as a tourist destination.
This appointment extends an existing relationship with Julie King & Associates, who have successfully delivered projects in the PR, Consulting and Research space in Australia since 2018 and have recently been re-appointed for 2019.
Kana Wakabayashi, JNTO Sydney Office Executive Director, said: “New Zealand is an important market for us and one which holds much promise, so it was important we appoint a proven, dedicated destination representative. We have a strong relationship with Julie King & Associates through our work together in Australia, and we look forward to building on this success in New Zealand.”
The destination representative mandate includes a full range of travel trade support services including but not limited to: research, destination and product training and account management for all key trade partners, event planning and acting as the primary liaison for both trade and consumer media in New Zealand.
Julie King, CEO of Julie King & Associates, said: “We’re proud to have extended our relationship with JNTO and are excited by the opportunity to raise awareness of Japan as a multi-faceted tourism destination in the New Zealand market to drive further growth. It is an exciting time for the destination with upcoming major sporting events including this year’s Rugby World Cup as well as Tokyo 2020 Olympic and Paralympic Games and as a sport loving nation, we want to ensure we capitalise on all opportunities prior to and beyond these events”
Both Trade and Media partners can contact the New Zealand representative through the following email address jntonz@jkingassociates.com. More details will be shared in the coming weeks.
