The Tree of Senbazaru campaign event sponsored by Japan National Tourism Organization (JNTO) in partnership with Japan Airlines (JAL) delighted visitors to Melbourne Central shopping mall over the weekend. The event was held at Shot Tower Square to raise awareness of the Japan Airlines daily direct flights between Melbourne to Tokyo Narita, which started last year.
From 10AM-7PM across the two-day event, Melburnians of all ages and backgrounds; friends, couples and families alike flocked to the Tree of Senbazaru, a cherry blossom tree decorated with hanging paper cranes, to pluck their own lucky crane and enter the draw to win round trip economy flights for two from Melbourne to Tokyo.
The winner will be drawn and notified on 26th March 2018.
Over 5,600 people visited The Tree of Senbazuru to enter the competition, collect Japan travel brochures, meet cabin crew, experience Japan Airlines business class seats and take photos in front of the cherry blossom tree. Spot prizes from Japan Airlines handed out on the day included special JAL branded happi coats, travel pouches, pens, clear files and uchiwa fans.
For those who missed out on the event, a virtual Tree of Senbazaru will be available online from 27 February – 25 March 2018. Visitors to the campaign site can click on the crane, reveal their unique code and enter a second competition draw using the online entry form. It is only open to residents of VIC and SA.
Japan Airlines launched daily direct flights between Melbourne and Tokyo Narita on 2 September 2017. Visit the Tree of Senbazaru campaign site here: www.jnto.org.au/winjalflights
About Japan National Tourism Organization
Japan National Tourism Organization (JNTO), an independent agency of the Japanese government, promotes Japan as a leisure and business destination to connect Japan to the world. Through its 20 offices worldwide, JNTO disseminates information, conducts publicity and exhibitions, develops tours, carries out research and much more. For more information on travel to Japan, visit www.jnto.org.au.
About Japan Airlines
Japan Airlines (JAL) was founded in 1951 and became the first international airline in Japan. A member of the oneworld® alliance, the airline now reaches more than 344 airports in 56 countries and regions together with its codeshare partners with a modern fleet of more than 230 aircraft. JAL Mileage Bank (JMB), the airline’s loyalty program, has reached over 31 million members worldwide. Awarded one of the most punctual major international airlines, JAL is committed to providing customers with the highest levels of flight safety and quality in every aspect of its service, and aims to become the most preferred airline in the world. JAL flies daily between Tokyo’s Narita Airport and both Sydney and Melbourne. Visit www.jal.com.au.
