Japan National Tourism Organization (JNTO) has won the ‘Destination Award’ at Luxperience 2018, one of the leading luxury travel trade shows in Australasia and the Asia Pacific.
The award recognises the outstanding achievements of regional, state and national tourism offices in promoting luxury travel to their destinations.
Commenting on the prestigious award, JNTO Sydney Office Executive Director, Kana Wakabayashi said: “We are very honoured to receive the Luxperience Destination Award.
“There is an abundance of once-in-a-lifetime experiences for travellers to enjoy in Japan. Not only are visitors spoilt for choice when it comes to five-star hotels and Michelin-starred restaurants, but Japan’s unique culture and hospitality also enhances the traditional concept of luxury. Showcasing the diversity of high-end experiences in Japan to the travel trade is an important aspect of our overarching global strategy.”
JNTO’s program of education initiatives, including the Japan Luxury Showcase famil and travel mart, has provided trade professionals with first-hand knowledge of the luxury travel market in Japan. “We will continue to showcase and promote operators, accommodation, regional destinations and all other aspects of luxury travel in Japan,” added Wakabayashi.
“We recognise the importance of trade professionals in inspiring travel to Japan and intend to support them through a series of activities, such as trade seminars and famil trips.”
“Japan is a truly special luxury travel destination. Authentic cultural experiences such as staying overnight at a Buddhist temple and joining the monks for meditation; or riding on a resort train through the beautiful Japanese countryside, then soaking in an onsen – a natural hot spring – are just some examples of the only-in-Japan experiences visitors will talk about with family and friends for years to come.”