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Brochures, Maps and Posters for Travel Trade

We can provide you with hard-copy brochures and maps for your own reference as well as for your clients' information packs, and posters for you to display in store or at client evenings you hold.


Please contact us if you would like us to send you materials. Be sure to let us know what cities/regions or themes you are interested in, how many copies you would like, and provide your postal address. You can also request our travel agent brochure order form, which is a complete list of all of the hard-copy brochures we can provide.


You can find PDFs of selected brochures recommended for travellers from Australia and New Zealand below.


Additionally, the JNTO Travel Brochures library contains materials created by JNTO as well as by our partners in Japan. 

Most popular brochures




Japan Official Visitor’s Guide


A 61-page comprehensive travel guide on Japan overall. Includes information on Japan’s regional areas, food, accommodation, attractions and all you need to know when planning a trip to Japan for the first time.


View / Download PDF (7.8MB)





100 Experiences in Japan


Featuring 100 different hands-on activities within seven categories: Tradition, Outdoors, Cuisine, Cities, Nature, Art and Relaxation. These experiences have been carefully selected by a committee of overseas experts on Japan inbound travel and include powerful stories about each region’s history and culture, interactions with local residents and outdoor activities to enjoy year round.


Please note that as hard copies are limited, we ask that you share one copy per store/office as a sales tool.


View / Download PDF (28MB)



Japan Ski & Snow Guide


The excellent powder snow is world renowned, but it’s also just the start. Explore trips for families, couples, and solo-skiing in our 24-page travel brochure covering the ski terrains of Hokkaido, Tohoku, Nagano, and Niigata. Whether you’re looking for culture, adventure or a scenic getaway, Japan has you covered.


View / Download PDF (5MB)



Information on Japanese Ports


This 102-page brochure introduces each of Japan's 64 cruise ports, including access information and key sightseeing spots near the ports.


*No hard copies available at this time.


View / Download PDF (21MB)



Eat Japan: An essential guide to this culinary hot spot


A must-have 16-page guide on the incredible culinary experiences that await any hungry (and thirsty!) explorer to the land of the rising sun.


View / Download PDF (28MB)



The Luxury of Experience


Take a look at our brand new 16-page guide 'The Luxury of Experience', bringing Japan to you through the colourful tapestry of history, culture, gastronomy and so much more.


View / Download PDF (2MB)



Educational Tours to Japan


Are you a school teacher thinking of organising a school tour to Japan? Or a student studying Japanese and thinking of joining a school tour to Japan? If so, this brochure is for you. The brochure introduces some of Japan’s regional areas, educational attractions and activities, information on home-stay and school exchange and case studies.


View / Download PDF (30MB)



Practical Guides


JNTO’s “Practical Guides” are designed to help travelers plan their trips around experiencing unique parts of Japanese culture, traditions, sports, architecture, arts & crafts and various other interesting activities.


Grouped by region, the Guides include invaluable detailed information such as means of transport, local area maps, briefing notes and accommodation options.


Visit JNTO Practical Guides Downloads Page



Tourist’s Language Handbook


The Tourist’s Language Handbook is a point-and-speak practical handbook of useful phrases designed to help tourists in Japan communicate with Japanese people better.


*Please note hard copies of this brochure are intended for FIT travellers, not for groups.


View / Download PDF (846 KB)



Japan Anime Map


Your guide to the world of otaku (geek) culture. Includes event information, shopping guide, museums, theme parks and anime filming locations.


*No hard copies available as this map is out of print.


View / Download in PDF



JNTO Partner Brochures - Travel Brochures Library


View and download digital brochures from JNTO Partners, including those from a variety of prefectures across Japan.


View digital brochure library

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