In Japan, an overnight stay can be more than just a place to rest your head and enjoy a bite to eat. With a huge range of accommodation options all over the country designed to offer guests immersive experiences, where you choose to stay can be a great way to extend your journey of discovery in Japan beyond your daily activities.

New data released by Japan National Tourism Organization (JNTO) shows the number of Australians visiting Japan in the first quarter of 2024 (January to March) has increased by 46.3% compared to the same period in 2019, with visitors in March alone up a staggering 87.4% compared to March 2019.

From skiing the snowy mountains of Hokkaido in winter to witnessing the cherry blossoms bloom in spring, there are plenty of renowned seasonal activities in Japan that attract visitors from around the world. But while peak season will depend on which part of the country you are visiting and what for, travelling outside the busy period can give you a chance to see an alternative and often more authentic side to Japan’s vast and varied regions. 

It’s the moment so many travellers have been waiting for; Japan’s annual cherry blossom (sakura) forecast has been revealed, and the good news is, they’ll be kicking off earlier than normal this year with Tokyo and Osaka one of the first locations to see the colourful blooms in March.

Unlike anywhere else in the world, Japan is a country that carefully balances tradition and modernism in many facets of life. But while scores of travellers flock to Japan each year to experience its well-preserved ancient culture, from the shrines and temples to traditional hospitality, Japan offers a smorgasbord of exciting activities that’ll quell your appetite for fun, adventure, and contemporary culture.