Japan's anime culture is driving a global tourism boom with fans flocking to real-life locations featured in popular animated series. 'Anime pilgrimages' describe fans visiting real-world locations featured in their favourite works, from vibrant city streets to everyday locations.

2026 brings Japan a series of landmark openings across luxury hospitality, cultural institutions and dining that blend tradition, design and experience-led travel. Here are ten notable new and recently opened experiences across the country.

In an increasingly fast paced and noisy world, Japan’s Shikoku Ohenro Pilgrimage may be the escape travellers are looking for to recharge and reset.

As visitor numbers to Japan continue to rise, many Australians are seeking new ways to experience the country, one that goes beyond the neon and into nature, favouring community and conservation over crowds, and connecting travellers with Japan’s deep-rooted respect for the land, craftsmanship and culture.

Luxury means something different in Japan. It’s not about glitz, glamour or excess. It’s about slowing down, showing respect and restraint, and respecting precision, patience and expertise. From exclusive accommodation to culinary experiences, high-end holidaymakers will find Japan is full of opportunities for deep discovery and distinctive stays … if they know where to look.