Japan is one of Australia’s favourite travel destinations and countless surveys, statistics and social media feeds prove that the love affair with Japan is only getting stronger. If you haven’t been to this fascinating country yet, or you’ve fallen under Japan’s spell and are planning a return trip, here are some of the latest travel news, hotel openings and unique experiences to add to the wish lists and group chats.

Close to Tokyo, Mt Fuji has become one of the most popular mountains for travellers to see in Japan, but if you’ve only got Fuji in your sights for your trip, you could be missing out. Japan – a country renowned for its ever-changing natural beauty throughout the year and dramatic volcanic landscapes – boasts a variety of mountains ripe for exploring.

Data compiled by Japan National Tourism Organization (JNTO) shows Australians visiting Japan spent more on their trip than ever before last year, with the average spend per traveller increasing by more than a third (37.4%) in 2023 compared to 2019 figures.

Fuelled by aspirational social media content and inspiring stories from their digital nomad peers, Gen Z and Millennials certainly have the travel bug. In fact, the life-enriching experiences gained through travel for these generations is said to have become a core priority alongside career advancement, owning a home, and other traditional life goals.

As the weather warms and the days draw longer, summer in Japan is a time to celebrate with colourful and vibrant festivities taking place around the country. From giant paper statues towering above the crowds and lanterns illuminating the night sky, to mesmerising fireworks displays and captivating dance performances, here are some of the most energising cultural festivals in Japan to put on your summer travel radar.