As visitor numbers to Japan continue to rise, many Australians are seeking new ways to experience the country, one that goes beyond the neon and into nature, favouring community and conservation over crowds, and connecting travellers with Japan’s deep-rooted respect for the land, craftsmanship and culture.

Luxury means something different in Japan. It’s not about glitz, glamour or excess. It’s about slowing down, showing respect and restraint, and respecting precision, patience and expertise. From exclusive accommodation to culinary experiences, high-end holidaymakers will find Japan is full of opportunities for deep discovery and distinctive stays … if they know where to look. 

December 2025 visitor data released by Japan National Tourism Organization (JNTO) reveals a new record for Australian travellers, with 1,058,300 visiting Japan during the 2025 calendar year. 2025 is the first year that Australian visitors to Japan have broken the one million mark, an incredible 15% increase on 2024.

In a world that rarely slows down, Japan offers something increasingly rare: space to breathe, time to reflect, and traditions designed to nurture both body and mind. Long before wellness became a global travel trend, Japan was quietly perfecting the art of living well - through nature, mindfulness, balance and intention.

From pop culture, theme parks and ninja culture to Pokémon hotel rooms and Harry Potter, Japan is a dream destination for children – and the young at heart – with families embracing the country’s diverse offering which caters to everyone from toddlers and tweens to hard-to-please teens.